March 18, 2017 — In eCommerce, speed is your most important metric. Mere milliseconds can mean the difference between a sale and an abandoned cart, which could mean millions of dollars in lost sales. I’ve spent a good portion of the last three years in pursuit of page speed, exploring caching, virtual machines, hosting platforms, SSL negotiation time, CSS preprocessing, minification, inline styles and WooCommerce optimizations with the goal of sub-one second pageloads. Using real-world examples, I’ll show you the results I’ve been able to achieve and how to replicate them yourself.

Presentation Slides »

November 3, 2016 — Google PageSpeed Insights (PSI) is a system that Google uses to see how well your website is optimized for speed and usability on both mobile and desktop. Having a good PSI score is getting more and more important for getting at the top of the Google search results. And you can even be banned from mobile search. Unfortunately web designers often neglect to optimise their sites for PSI.

PSI takes dozens of factors into account. In this talk we will look at the most important factors and what you can do to get as high a PSI score as reasonably possible. There are several techniques that you can use without too much effort, that can have a huge impact. Having PSI scores of 90+ is well possible for most sites.

After this talk you will have a deeper insight into what Google PageSpeed Insights is all about and how you can optimize your sites to be ranked higher in the Google search results.