October 11, 2015 — Many of the most popular WordPress commercial plugins started as side-projects. What makes those plugins different than the other 34,000 plugins in the repo?

During this presentation, Vova Feldman will share his journey as a plugin developer. What started as a side-project in late 2010, turned into a successful lifestyle business with a team of five members. He’ll cover his entire four-year experience, how he got into WordPress and the things he learned about commercial plugins economics. He’ll also share about the thin line between keeping your users happy and making money. And will explain why freemium plugins are great for the WordPress economy.

March 24, 2015 — The Business of Plugins

March 17, 2015 — Arjun Singh Thakuri discusses how to start a WordPress Theme/Plugin Business. How to take an idea, do an assessment and progress to a finished product.

March 1, 2015 — WordPress est le CMS le plus utilisé au monde. Il possède un marché très large allant du grand public aux professionnels. Malgré cela, il existe peu de développeurs/agences en France qui proposent un service de thèmes ou plugins premium.
Qui n’a jamais rêvé d’être autonome et de vivre de sa propre idée ? Oubliez les contraintes imposées en agence et allez au bout de vos idées personnelles sans aucun frein à la créativité. Lancez-vous !

February 26, 2015 — Sam Hotchkiss interview with Chris Lema about free plugins.

February 26, 2015 — Vladimir Prelovac and Chris Lema talk about getting into plugins.

August 29, 2014 — We’ve all heard the same talks: a very calm, hip developer talks about working on or releasing some cool project. They’re bold, confident, and appear to have everything under control. If you’re like me, you don’t feel that way at all. You’re terrified of letting anyone else see what you’re working on. You assume that everyone is smarter than you, and that you have no business trying to start a business. Let’s strip away the false pretenses and talk frank about how we really feel. Releasing a plugin to the public can be a very scary prospect. Charging people for the privilege of using your code is even scarier. When do you release? How often do you update? Will you make any money? If your plugin is open source, how do you get people to commit to your project?

December 24, 2013 — This session talks about what it takes to build a team and manage support for a plugin.

Presentation Slides »

October 12, 2013 — This talk is about the challenge of selling code in today’s marketplace, especially product niche markets.

November 24, 2011