‘Product’ Videos

  • Ross Johnson: From Service to Product

    Ross Johnson: From Service to Product

    WordCamp Detroit 2018Speaker: Ross Johnson

    April 3, 2019 — Trying to break out of the hourly trap? Love the idea of supplementing your client work with steady, reoccurring revenue? I was in your shoes three years ago when I launched my first successful product. Now we maintain around ten premium WordPress products.

    In this talk I’ll discuss how to launch your first product including coming up with ideas, putting together a team, marketing strategy and what to expect.

  • Elliot Taylor: Ten Clangers I Learnt While Building My WordPress Startup

    Elliot Taylor: Ten Clangers I Learnt While Building My WordPress Startup

    WordCamp Bristol 2017Speaker: Elliot Taylor

    September 20, 2018 — I’m on my second product built with WordPress. The first one didn’t go to plan. I’m not writing this from a beach in the Caribbean. But I’m giving it another shot and I’ve learnt a huge amount about how to approach building products with WordPress. In this talk I’m going to describe the easy pitfalls you can fall into, how to avoid them and build a successful WordPress product business.

  • Mike Stott: From Side Project to Successful Product

    Mike Stott: From Side Project to Successful Product

    WordCamp Kathmandu 2018Speaker: Mike Stott

    May 30, 2018 — Mike Stott, Founder of Epic Plugins, Epic Themes and co-founder Zero BS CRM. He develops, support and market WordPress plugins, themes and recently a side project turned successful product – Zero BS CRM.
    His topic will covered:-
    * Getting Started with your Side Project (e.g. how to choose a name and whether to even bother)
    * Deciding what goes into your ‘MMP”
    * Growing your team and tracking metrics
    * Why we chose WordPress to develop and sell our WordPress product
    * Selling a WordPress Product using WordPress

  • Panel - Products vs Services - Better Model for new Businesses

    Panel – Products vs Services – Better Model for new Businesses

    WordCamp Pune 2017Speakers: Karthik Magapu (Moderator), Devin Walker, Nirav Mehta, Rohan Thackeray, Premanshu Manghirmalani

    May 4, 2017 — One of the fundamental questions that all business owners need to answer at some point is the age-old “Do I pursue a Product or a Service model?”. More than just a decision, the answer defines an organizational mindset that helps shape the personality of the agency.

    Our panel of experts have experience in successful product- and service-based companies over the years. The session will be informal and conversational, with sufficient time devoted to audience questions.

  • Franz Vitulli: Oltre il prodotto – costruire, uno stile di vita

    Franz Vitulli: Oltre il prodotto – costruire, uno stile di vita

    WordCamp Torino 2017Speaker: Franz Vitulli

    April 11, 2017 — Non c’è mai stata un’epoca nella storia dell’umanità in cui creare era più semplice di quanto lo sia adesso. Ma mentre, di solito, quando parliamo di “prodotti”, la nostra mente va a startup, applicazioni, software, siti, ebook, in realtà creare è un tratto che tutti, nella grande comunità del web, condividiamo: relazioni con i clienti, masse di utenti, team, carriere, decisioni, et cetera, possono essere considerati prodotti ed essere costruiti secondo le stesse modalità.

    Essere una “product person” è una mentalità, e non necessariamente si riferisce a un prodotto in particolare. In questo talk, spiegherò come applico la mia identità di “product person” a tutto ciò che faccio: identifica un problema, stabilisci un obiettivo a lungo termine, crea una prima soluzione, testala, concentrati su cosa funziona, aggiusta o elimina ciò che non funziona, lancia, fai crescere. Non importa qual è o cos’è il prodotto di cui parliamo.

    Questo talk è per chiunque nella comunità di WordPress voglia migliorare i propri processi o diventare una miglior “product person”.

    Presentation Slides »

  • Ines van Essen: So You’ve Released A WordPress Product…. Now What?

    Ines van Essen: So You’ve Released A WordPress Product…. Now What?

    WordCamp US 2016Speaker: Ines van Essen

    December 12, 2016 — In this talk, I will go through what a lot of developers haven’t thought about: what happens when you actually get customers. Sure, you’ve worked on your product very hard and you’re sure that it’s going to be very good for a lot of people, but have you considered how to respond to complaints? Do you have a crisis plan ready, or are you winging it? Doing customer support well is down to preparation, and I’ll be telling you how.

    I’ll mainly discuss the importance of synchronous communication across platforms, and how to achieve this. It comes down to three different areas:

    1. Tone of voice
    2. Choice of platform
    3. Rules of engagement (how do we, as a company, deal with things)

    Presentation Slides »

  • Aleksandar Savkovic: Is your product easy to use and why it isn’t

    Aleksandar Savkovic: Is your product easy to use and why it isn’t

    WordCamp Gdynia 2016Speaker: Aleksandar Savkovic

    October 6, 2016 — How hard and costly can be transition from old to new product with mostly the same but improved features and how to make it as much as possible painless and overcome the users habits.

    Presentation Slides »

  • Scott Bolinger: Selling WordPress Products

    Scott Bolinger: Selling WordPress Products

    WordCamp Orange County 2015Speaker: Scott Bolinger

    January 7, 2016 — I’ve been focused on selling WordPress products for almost 5 years now. I started out selling themes, last year my company AppPresser grew from 0 to $30k/mo. I recently released a SaaS product that has had a steep learning curve. Join me and learn about the ups and downs of selling WordPress products.

    Presentation Slides »

  • Noel Tock: Using WordPress to Create Products

    Noel Tock: Using WordPress to Create Products

    WordCamp Slovakia 2015Speaker: Noel Tock

    November 18, 2015 — Ako vytvoriť pomocou WordPress úspečný produkt, službu.

  • Scott Bolinger: Selling WordPress Products

    Scott Bolinger: Selling WordPress Products

    WordCamp Los Angeles 2015Speaker: Scott Bolinger

    October 10, 2015 — Scott has been selling WordPress products for 5 years, starting with premium WordPress themes. He now has a plugin business (AppPresser) and a SaaS product. Learn what has and hasn’t worked for him, and where the WordPress product economy is today. If you are interested in selling products, this talk is for you.

    Presentation Slides »