January 1, 2015 — WordPress heavy users know that there are some great plugin options for SEO in WordPress. With indicators such as green and red lights, they even help you in your own SEO execution. But what’s the best strategy behind the on-page execution? And does SEO extend beyond just the URLs of my website?

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December 19, 2014 — If you own a website you likely want to be remembered. But finding the balance between getting found and sounding human seems impossible. In this session, explore what it means to sound like yourself on your blog without sacrificing your visibility online.

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December 4, 2014 — Abordagem de SEO Onpage direcionada para desenvolvedores WordPress que englobam cenários de novos sites, migrações e de sites existentes. Além disso, será apresentado sugestões de otimizações de SEO para sites que utilizam WooCommerce e também um direcionamento de boas práticas para acompanhamento das melhorias de SEO.

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November 23, 2014 — You only have one goal: make it easy for users and search engines to understand and digest your content. Learn how you can leverage WordPress plugins and other online tools to achieve this objective and maximize your SEO returns.

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November 17, 2014 — Are you a creative genius? You may be and not know it. How WordPress can help inspire that genius in you.

November 14, 2014 — In this session Jason covers the most commonly found missed opportunities when it comes to optimizing WordPress websites for search engine success. Geared to offer something for all levels, this session discusses the importance of site speed, SEO optimization plugins, site maps, mobile considerations, social integration (and how to optimize for social), schema markups, authorship, blogging and maintenance.

November 14, 2014 — When it comes to getting a business off the ground, there are lots of decisions to make. From finding the right theme / plugins / host, figuring out fonts, writing good copy, finding great images, and getting your site ranked, it’s tough to know where to begin. In this session Andrea provides a list of steps and to-dos to help you get started and get your business off on the right foot.

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November 14, 2014 — Lighting Talks: Blogger Basics
The most important first step to writing for the web is understanding that you will forever be writing to dual audiences. Join Josepha for a look at what to do, and not do, when it comes to optimizing your content for search engines.

November 5, 2014 — Did you build it and no one came? If your website isn’t bringing in visitors like it should, join me for an educational session full of action items. We’ll walk through the ten top changes you can make to your WordPress website to begin driving traffic and converting visitors.

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October 10, 2014 — Between WordPress development, content production, editing, publishing and keeping your plugins and themes in order you’ve already got enough on your plate. This presentation focuses on how to optimize your WordPress site for search without adding another full time task to your schedule. We’ll take a beginner-friendly look at how to optimize your site, your content and manage the off page factors that all impact where you show up in the search ratings. We’ll also look at the fundamentals of how search engines rank content to lend a better understanding of how these optimization processes work. In the interests of keeping costs down we’ll take a quick tour through free tools you can use as you optimize your sites. The session will also touch on some of the dangers of getting carried away with your SEO, touching on Google penalties and how best to avoid them.