November 2, 2025 — In un mercato turistico sempre più competitivo e affollato, il segreto per conquistare i visitatori è costruire una narrazione che renda il viaggio digitale emozionante quanto quello reale. Durante il mio intervento mostrerò come utilizzare tecniche avanzate di marketing strategico, storytelling teatrale e analisi del customer journey per creare siti turistici WordPress capaci di coinvolgere, emozionare e convertire i visitatori in clienti fedeli.

December 18, 2023 — An introduction to business storytelling and how to do it right.
How do you tell stories in a way that both people and search engines will love? What are the main types of storytelling? What role does WordPress play in this storytelling ecosystem and how does it help us create and tell compelling stories? In this half-hour presentation, Ivana answers these questions, providing participants with specific knowledge and tools to tell their stories online.

October 13, 2023 — In the middle of the pandemic, Ken Liu, an award-winning writer, lost faith in storytelling, the magic that has always made his life a joy. This is the story of how he rediscovered the meaning of narratives in our lives, and his message will challenge us all to rethink how and why we do what we do.

March 30, 2020 — The beauty of a digital platform is that it gives you a laundry list of tools for assembling powerful stories, including videos, images, and GIFs to name a few. But it’s often the subtle things, such as our design, animations, or even font choice that send signals to our audience. If we don’t make the right choices, we can miss our audience altogether. In this talk, we’ll provide some real­ world examples of sites that work, as well as some guidance on how to make the right choices when it comes to writing copy, selecting images and videos, choosing fonts, and pulling it all together into a cohesive package that resonates with your audience.

Presentation Slides »

January 17, 2020 — Since founded in 2003, WordPress has touched millions of lives and businesses. Young and old people have learned skills that have connected them to jobs and opportunities they never thought they could have. Businesses have been created, innovations of plugins and apps have also been birthed. Telling our WordPress stories will inspire the next generation.

Presentation Slides »

December 20, 2019 — An introduction to web storytelling and how to do it properly. How to tell stories in a way that both people and search engines will love? What are the main storytelling types? What role does WordPress have in this storytelling ecosystem and how can it help you create and tell compelling stories? In this half an hour presentation, Ivana will provide answers to these questions as well as provide attendees with specific knowledge and tools to tell their stories online.

August 1, 2019 — Everyone’s voice is important and valuable. Sharing your voice and be liberating, exciting, sensual, evangelistic and transformative. What better way to share your voice as a content developer and creator on WordPress. Creating a local, national and global presence is easier and faster.

Takeaways:

Develop your storytelling skills.
Building your personal self confidence.
PLC and PLN abilities Personal Learning Communities and Personal Learning Networks

June 26, 2019 — April 6, 2019, 3:30 pm Placerita Canyon Room, University Center, College of the Canyons — Jen Miller presents Humanizing Storytelling focusing on how marketers, influencers, copywriting professionals, and everyday WordPress users can better engage customers by incorporating authenticity, drama, emotion, and transparency in content generation.

Increased audience conversation, interactive posting, and real-world examples create audience conversion, website traffic, and community on and offline.

Using client examples, personal stories, and case studies experienced through — decades of community journalism, localized website copywriting and blogging will be shared.
A deeper understanding of how to augment existing storytelling efforts through strategic community involvement over multiple websites and social network platforms will be discussed, as well as email and text messaging campaign advantages.

June 10, 2019 — There’s been a lot of talk of “storytelling” recently, but what does it actually mean when it comes the web? This talk will introduce you the importance of storytelling through design. You will learn some UX design fundamentals and be challenged to think through the way we rely on visual stories every day.

No technical skills are required and all you need to bring is a notebook, a willingness to collaborate, and an open mind!

January 4, 2019 — (some audio issues in this video)

With the new Gutenberg editor, the possibilities for visually striking and engaging storytelling in WordPress have grown exponentially. For marketing content creators, journalists, and bloggers, harnessing the power of Gutenberg can improve the effectiveness of your messages, elevate your designs, and save you time.
In this talk, you’ll learn about current marketing trends in content design and how to put them into practice on your own site using Gutenberg. You’ll learn blogging and page design tricks that make the most of the new editor and can help your content pop.

How to use Gutenberg
storytelling tips
copywriting tips
publishing and marketing trends

Presentation Slides »