March 19, 2020 — This talk covers the following points:
The importance of a business plan
How to implement a business strategy
The focus on your client persona and who they really are
Marketing success and strategies
Copy and Communications
The talk will cover a high-level of information which can be adapted by anyone who owns a business or website online.
July 1, 2019 — In the life of most WordPress business owners, there is an ongoing battle between strategy and execution. We struggle with trying to improve our business with better systems and processes in the middle of the chaos of daily activity. This talk offers a simple strategy that you can implement to move your business forward in the middle of the whirlwind.
December 10, 2018 — A Digital PR’s guide on why and how to incorporate the Pull Approach into your Marketing Strategy.
Learn what are the three A’s, how changing the way you interact and communicate with your target audience will win you more Brand Love and Word-of-Mouth and why that is important in a rapidly changing marketing landscape.
October 15, 2017 — Avec plus d’un milliard de sites disponibles (dont 25% sont en WordPress), il ne suffit plus de mettre quelque chose en ligne en y ajoutant des mots clés pour performer dans l’univers numérique. Avec plusieurs ressources et outils que vous pourrez ensuite utiliser (inspirés entre autres des Startup Weekends), nous verrons comment bien identifier vos objectifs d’affaires, les clients à cibler et comment mesurer le succès en ligne. Nous pourrons ensuite voir comment créer une structure de site adapté et un référencement Web qui rejoindra les bonnes personnes. Bref, vous aurez en main ce qu’il faut pour créer le plan d’affaire de votre site Web!
May 9, 2017 — What exactly is SEO, what does it have to do with content, and how does all that connect with WordPress?
Learn the essentials of SEO, how to plan a content marketing strategy, and the plugins that will make it practical.
October 27, 2016 — Approaching e-commerce without giving consideration to Amazon is paramount to eating your lunch in the tiger cage at the local zoo. That’s not to say it can’t be done—because it can. You just need to be very clear about your strategic planning and what creates your competitive advantage. We will touch on these topics for store owners to help differentiate and win!
July 14, 2016 — Pinterest is more than a fun addiction — it’s a proven traffic driver, especially if your target demographic is women. In this lightning round you’ll get 15 solid tips on how to transform your Pinterest activity from being a passive pinner to a strategic pinning machine! Pinterest will be your new secret weapon in your marketing arsenal that will drive traffic and increase sales.
– Current tips to maximize your Pins.
– Do you need to use hashtags on Pinterest?
– How many times a day do you need to pin?
June 19, 2016 — This session focuses on the importance of setting (and following) a website strategy and how design elements play a major role in nurturing prospects, improving visitor engagement, and increasing conversion. This session is meant for anyone with a WordPress website who want to apply the journey of the buyer to website strategy and design.
January 19, 2016 — Designers and non-designers alike can get caught up in the aesthetics and functionality of a website, and forget that every decision made should be supported by an underlying strategy. We will discuss how to find your site’s primary call to action and create experiences that support that goal. We will also evaluate design choices of many well-known sites as we examine how they help (or hinder) common goals. Whether you’re a designer, developer, or a person maintaining a site, you will come away with a critical eye for evaluating design patterns and a process for narrowing down a design strategy.