‘structured data’ Videos

  • Steve Grunwell: Computers <3 Structured Data

    Steve Grunwell: Computers <3 Structured Data

    WordCamp Kent 2017Speaker: Steve Grunwell

    July 6, 2017 — Computers have one job: to read and process data. One job, and sometimes they *still* need help!

    Structured data puts you in control, ensuring that search engines and other parsers aren’t misreading your information. Get your events recognized as events, your business address as a location, and those product reviews working to attract customers!

    Implementing good, structured data is also the first step into the Google Knowledge Graph, the Holy Grail for content marketers. Better yet, with modern standards, it’s easier than ever before to get started!

  • Kazuya Takami: WordPress+JSON-LDで構造化するこれからのマークアップ

    Kazuya Takami: WordPress+JSON-LDで構造化するこれからのマークアップ

    WordCamp Kansai 2016Speaker: Kazuya Takami

    July 29, 2016 — Googleなどの検索エンジンに対してコンテンツの内容を伝える構造化データの実装にJSONベースのデータ形式「JSON-LD」があります。
    WordPressで構造化データを実装する方法や公式テーマの実装状況、Googleが推奨するschema.orgボキャブラリの埋め込み、
    構造化データが検索結果にどのように反映されていくのかお話させていただきます。

    Presentation Slides »

  • Mendel Kurland: Why You Should Implement Structured Data Right Now!

    Mendel Kurland: Why You Should Implement Structured Data Right Now!

    WordCamp Maui 2015Speaker: Mendel Kurland

    March 26, 2015 — This talk focuses on understanding what a schema and markup is, and how you can use the PODS framework to easily add schema.org structured data information to your WordPress content to improve the Google search listing for your content.