November 27, 2020 — Structured data helps search engines to more deeply understand our content, enabling them to deliver rich results, and to build the ‘personal assistant’ of the future. Early adopters are gaining huge advantages with rich search engine results, and increased relevancy. But there’s much more going on behind the scenes.
A revolution is underway, where we need to start to think of our websites not only as vehicles for our marketing messaging, but as the central source of truth for everything about our products and services, our brands, and all of our public data.
November 17, 2020 — As Google continues to change and adjust the search results page, structured data has become a key way to influence these changes for your listing. Markup like FAQ, Q&A, How To, and other formats can be a great way to draw attention to your website, provide more information to the user, and push your competition further down the page.
October 3, 2020 — Learn why and how you should add structured data to your WordPress website. This talk covers how structured data works, different ways to add it to your WordPress website, testing tools, and why it’s important for SEO.
December 10, 2017 — Using WordPress to queery (not a typo) data and generate statistics based on the entire history of television and understand the impact of fictional death in the media on real life people. As seen on https://lezwatchtv.com
This presentation will discuss the complications of using WordPress to manage a site filled with cross-related data, in order to understand the social and psychological impact of the Bury Your Gays trope on TV. By using WordPress, we were able to easily output the data, but building out a site without planning what data will be captured leads to headaches. There were difficulties in the growth of data, including handling multiple actors and shows, with separate roles, characters who changed names and genders, and the death and revival of another character (does she count as dead)? Through it all, we prioritized open data and open discovery of the data to allow people to take the content and use it for their own purposes.
– The dead lesbian / bury your queers trope (see also: The Lexa Effect of 2016)
– Rest API for data promulgation and distribution
– Confirming theories with data
– How WordPress makes it ‘easier’ for people to find themselves reflected in media
October 25, 2017 — Are you serious about SEO? Do you want to attract more clicks by making your pages stand out in search results?
It began with an open community effort led by Google to promote standard structured data in a variety of online applications. Designed to give users a sense for what’s on the page and why it’s relevant to their query, this text-based organization of data is included in a page or app and served from the web.
Websites see more and better search generated traffic by adding to their pages Schema.org structured data for their products, events, organization, people, contact information and other things. By implementing Schema.org markup, you can promote the content in your site and see more attractive and useful snippets in SERPs. Google hasn’t made structured data a ranking factor yet but you can see for yourself that structured data improves your click through rate.
Schema.org markup is a must for everyone serious about their website’s search engine optimization.
July 6, 2017 — Computers have one job: to read and process data. One job, and sometimes they *still* need help!
Structured data puts you in control, ensuring that search engines and other parsers aren’t misreading your information. Get your events recognized as events, your business address as a location, and those product reviews working to attract customers!
Implementing good, structured data is also the first step into the Google Knowledge Graph, the Holy Grail for content marketers. Better yet, with modern standards, it’s easier than ever before to get started!
July 29, 2016 — Googleなどの検索エンジンに対してコンテンツの内容を伝える構造化データの実装にJSONベースのデータ形式「JSON-LD」があります。
March 26, 2015 — This talk focuses on understanding what a schema and markup is, and how you can use the PODS framework to easily add schema.org structured data information to your WordPress content to improve the Google search listing for your content.