November 3, 2020 — In this talk, you will learn the importance of online surveys, user interviews, analytics and focus groups to build better websites. Shifting the conversation from client focused projects to user-focused experiences allows you to truly understand and deliver for your users.

We will explore when to leverage tools like Google Analytics, Inspectlet, and marketing automation platforms. The outcome is a stronger relationship with your client, a repeatable method for continued website improvements, and an outstanding experience for both the client and its users.

January 5, 2019 — Understanding your users’ behavior will help you improve the user experience of your site or product as well as how you market to new users. In this talk, you will learn how to use different types of surveys to learn about your users. We will discuss:

Using surveys to segment your audience
Creating survey questions without question bias
User research surveys
Post-sale surveys
Experience surveys
When to survey your audience and users
and more…

When you walk away from this talk, you will have the tools and resources needed to begin understanding your users and using that data to improve your site or product.

May 28, 2017 — Understanding your users’ behavior will help you improve the user experience of your site or product as well as how you market to new users.

In this talk, you will learn how to use different types of surveys to learn about your users. We will discuss:

– Using surveys to segment your audience
– Creating survey questions without question bias
– User research surveys
– Post-sale surveys
– Experience surveys
– When to survey your audience or users
– and more…