Alexa Lucci: Mom Doesn’t Know Best, Your Users Do! Building Websites with a Purpose

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November 3, 2020

In this talk, you will learn the importance of online surveys, user interviews, analytics and focus groups to build better websites. Shifting the conversation from client focused projects to user-focused experiences allows you to truly understand and deliver for your users.

We will explore when to leverage tools like Google Analytics, Inspectlet, and marketing automation platforms. The outcome is a stronger relationship with your client, a repeatable method for continued website improvements, and an outstanding experience for both the client and its users.

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WordCamp Boston 2019 38


Alexa Lucci 1


Surveys 3
websites 11


English 9827

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