‘Surveys’ Videos

  • Alexa Lucci: Mom Doesn’t Know Best, Your Users Do! Building Websites with a Purpose

    WordCamp Boston 2019Speaker: Alexa Lucci

    November 3, 2020 — In this talk, you will learn the importance of online surveys, user interviews, analytics and focus groups to build better websites. Shifting the conversation from client focused projects to user-focused experiences allows you to truly understand and deliver for your users.

    We will explore when to leverage tools like Google Analytics, Inspectlet, and marketing automation platforms. The outcome is a stronger relationship with your client, a repeatable method for continued website improvements, and an outstanding experience for both the client and its users.

  • Frank Corso: Using Surveys To Better Understand Your Users

    WordCamp Birmingham 2018Speaker: Frank Corso

    January 5, 2019 — Understanding your users’ behavior will help you improve the user experience of your site or product as well as how you market to new users. In this talk, you will learn how to use different types of surveys to learn about your users. We will discuss:

    Using surveys to segment your audience
    Creating survey questions without question bias
    User research surveys
    Post-sale surveys
    Experience surveys
    When to survey your audience and users
    and more…

    When you walk away from this talk, you will have the tools and resources needed to begin understanding your users and using that data to improve your site or product.

  • Frank Corso: Using Surveys To Better Understand Your Users

    WordCamp Raleigh 2017Speaker: Frank Corso

    May 28, 2017 — Understanding your users’ behavior will help you improve the user experience of your site or product as well as how you market to new users.

    In this talk, you will learn how to use different types of surveys to learn about your users. We will discuss:

    – Using surveys to segment your audience
    – Creating survey questions without question bias
    – User research surveys
    – Post-sale surveys
    – Experience surveys
    – When to survey your audience or users
    – and more…