August 10, 2020 — The goal of the talk is to give the audience several solutions on how they can improve their campaigns by optimizing their post-click experience using advanced tracking methods. A good chunk of the talk would cover how you can utilize Google Tag tracking codes to identify the bottlenecks on your website which are not readily apparent using conventional “wisdom” if you will, which most marketers use.

November 14, 2019 — This talk will expose some touch points that you can leverage with WordPress to help you learn about your users and how they interact with your site. We’ll discuss tools that move beyond just your analytics platform to help you gain access to these insights, and we’ll walk through some core features of Google Analytics that you may not be aware of.

Leaving this session, you’ll have a better understanding of the types of tracking tools, the information you can glean from them, and how to ensure your data tracking is responsible, transparent, and accessible.