This talk will expose some touch points that you can leverage with WordPress to help you learn about your users and how they interact with your site. We’ll discuss tools that move beyond just your analytics platform to help you gain access to these insights, and we’ll walk through some core features of Google Analytics that you may not be aware of.

Leaving this session, you’ll have a better understanding of the types of tracking tools, the information you can glean from them, and how to ensure your data tracking is responsible, transparent, and accessible.