December 1, 2017 — Google released its new, free Data Studio a few months ago and it is already hugely popular. It’s powerful but can be really easy and useful
Using a live WordPress site I’ll show easy ways to you how to :
* Generate simple, interactive dashboards with your sites traffic data.
* Make a report from your own or public data.
* Embed your cool new interactive charts in you WordPress pages.
* How to copy, reuse and share your own reports
* Where to find free templates and cool applications
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November 19, 2017 — WordPress is the medium that makes it all happen, since it’s the perfect blogging platform. I’ll touch on helpful plugins that fulfill the promise of the title.

November 12, 2017 — We’ve all experienced it. We publish our blog posts and send them out into the Internet black hole and wait. We wait for people to read our carefully chosen words. But the readers don’t always come. In this talk we’ll look at some real tactics you can use to get people to visit your blog and read your posts. This isn’t your usual talk about quick fixes and cheats. We’ll look at real tactics for building a stronger readership that not only read but share and tell others about your blog.

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November 10, 2017 — I’ll tell you what worked for me, and offer some trial-tested advice of what NOT to do.

Topics include:
– SEO — you don’t buy it, you earn it. How to build it organically using your theme and plug-ins.
– Finding your niche (i.e., the world does not need another mommy blog). How to distinguish yourself in a world clogged with content.
– Slaying trolls. Popularity comes at a price. How to moderate your site with help from the Discussion settings.
– Plug-ins — What happens when they don’t place nicely together? How many do you really need anyway?
– How much traffic do I need before I can monetize this thing?
– Reader engagement — how to lure timid commentators to your site
– What I Really Want Is a Book Deal — can a blog make that happen? (No, your writing makes that happen, but your platform can help a lot.)
– Social media, you don’t need to join every single thing, just master one or two and let WordPress help you.
– Graphics, you need them — make your own, or buy it. Never steal it. Always attribute.

October 22, 2017 — Corey Brown’s expertise in designing, inventing, building, leading, founding and tweaking successful websites spans more than two decades and a host of site types, from publishing and e-commerce to social platforms and user-generated content.

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October 19, 2017 — Everyone wants more traffic. The trick is to achieve that without spending 80 hours a week on SEO, conversion and advertising. I’ll share some of the strategies that have worked for us to help you scale and automate your way to 5-figure monthly visitors.

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October 14, 2017 — Je kunt nu twee kanten op (welke met real-life voorbeelden en bijpassende tools in de presentatie zullen worden uitgewerkt):

1) Niet geadviseerd: zorgen dat je toch kunt gaan A/B testen. Denk hierbij bijvoorbeeld aan het inzetten van SEA of SEO om je aantal conversies per maand te verhogen. Ook kun je denken aan een lagere significantie grens, varianten achter elkaar (in plaats van naast elkaar) neerzetten, grote veranderingen per keer proberen, een focus op micro conversies, etc.

2) Wel geadviseerd: jezelf eerst richten op methodes die ook bij minder verkeer werken. Dit zijn bijvoorbeeld user testing, expert reviews en surveys. Ook je web analytics data of gegevens voortkomende uit mouse tracking of formulier analyse kunnen hier erg inzichtelijk zijn. Hoewel het verzamelen van deze bevindingen niet per se voldoet aan de wetenschappelijke normen, brengen ze vaak wel kritieke pijnpunten aan het licht. Zeker ook door meerdere van deze onderzoekstechnieken te combineren, kun je een redelijk stabiele bron van verbeteringen samenstellen. Overigens is het zo dat ook websites met veel verkeer sowieso vanuit gedegen vooronderzoek hun variaties zou moeten bepalen, waardoor deze methodes bruikbaar blijven wanneer het aantal conversies is gegroeid.

May 13, 2017 — Search and social media tend to be severely underestimated and misunderstood when it comes to driving traffic to a website. Understanding how they work together is essential and being great at it takes time. Join us and get a jump start on creating or reviving your current search and social media approach. Take away actionable tips that will boost your results right away as well as strategies that will help boost your business in the future.

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May 13, 2017 — Key points and considerations of what you will want to have in place for your WordPress site before implementing a PPC campaign (will touch on everything from a good hosting partner, to on-page forms, remarketing code, topic-focused content and conversion optimization best practices).

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October 27, 2016 — A “listicle” style presentation on the best practices for traffic generation. Current plan is to cover: Frequent updates, Interesting titles, Tagging/Categorization to maximize the resources of the WordPress.com Reader, Commenting/Personal Branding, and using Publicize/Social Media/Personal Network.