November 2, 2020 — Le campagne pubblicitarie emozionali hanno due volte più successo delle campagne tradizionali. Applichiamo questi principi all’interfaccia che dobbiamo progettare e avremo un sito che attrae gli utenti, che li spinge all’acquisto, che li farà ritornare. Invece di parlare di Mobile-first, concentriamoci sul concetto di “Emotions-first”. Progettiamo una interfaccia web con un approccio emotions-first, chiedendoci: quali emozioni deve provare l’utente e sono più utili allo scopo che vogliamo ottenere?
Immagini, tipografia, colori, testi: vediamo come creare connettere con l’utente grazie ai principi di un design emozionale.
October 24, 2020 — Andrea Pinchi ci parla di progettazione d’interfacce.
La progettazione UX e UI è sempre più diffusa. Di cosa si tratta? Come si progetta un’interfaccia in un contesto in cui il mercato cambia velocemente, i servizi si evolvono e nuove tecnologie vengono rilasciate ogni giorno?
Metodi, processi e riflessioni su come costruire buone interfacce e progettare esperienze tenendo l’utente al centro.
June 18, 2020 — Great websites don’t just happen. Exceptional user experiences are part of a rich study of psychological principles that are more than pretty pictures. By mastering a few design concepts we can create UI patterns that make it easier for users to navigate pages, consume information, make purchases and interact with our online brand.
With the evolution of WordPress, design will play an increasingly important role as decisions move into the hands of users.
This talk will explore how the key laws of UX can be applied to every aspect of our site, plugin, app or store, providing designers, developers and product managers with a framework of terms to create well-designed interfaces for editors and end-users.
January 23, 2020 — Crafting Mobile-First – A Developers Point of View by Vikram Kulkarni
October 31, 2019 — This talk is all about the users today and how they will look websites in this generation. Designing is not just about the standards, but seeing it in different ways of media– from 3d Animation, big interactive banners, awesome typography, joyful page content animations and more.
April 14, 2017 — As a developer working at a UX and WordPress agency, I’ve learnt a lot about common UI and UX mistakes. In this presentation, I will talk about how this knowledge helped us eliminate many pain points in WordPress itself and how this benefits the whole WordPress community thanks to open source.
From user registration to email notifications, I will highlight a few areas in WordPress that we thought were difficult to use, and how we solved these issues. This will include helpful advice for developers who want to learn more about UX and designers who want to start contributing to WordPress core.
April 14, 2017 — About half a year ago I gave a talk at a WordCamp in my country.
A big fat elephant had been sitting in the middle of the room since WordPress in had existed in our language, and at that WordCamp I pointed right at it.
I demonstrated how terribly frustrating the presence of that elephant was for people who got to sit in its shadow.
I also presented a plan to get the elephant out of the room in orderly fashion, and bring in unicorns instead.
Many people cheered when I had finished the talk. A few said nothing. Nobody argued the beauty of unicorns.
A couple of weeks later I went to Rosetta and proposed the localizing community should retire the elephant soon now.
Then I introduced the unicorns.
Hell broke loose.
Some people argued unicorns didn’t exist (while looking right at them), and what I had presented was unethical.
Others said the elephant had officially been approved to sit in the room, and as long as no official regulation existed to replace that statute, it would be beyond irresponsible to proceed removing an official animal from an official room, and besides, who believed in unicorns anyways.
A couple of people started to cast rocks.
Luckily, I had friends who helped me out.
When the sun finally came out again, we picked up our courage and moved on.
I kept looking after the unicorns.
I read books and articles about elephants and unicorns, and how that elephant possibly had become so official. And how unicorns were becoming official as well—slowly, but steadily.
There is a filthy big little shame sitting in WordPress’ localized user interfaces, in many languages with grammatical genders: Women are discriminated by default. This talk addresses the need to solve that dilemma—and examples how it possibly can be solved.
November 2, 2016 — A lot of developers and WordPress experts tell people what to do with it and how awesome it is.
As a WordPress user and developer for nearly 12 years, I think it is important for business owners and small agencies to understand the common traps of using such a user friendly system.
So I am going to concentrate on highlighting areas that people need to be wary of in order to create great, effective and excellent value Wordpress websites.
July 1, 2016 — This presentation aims to give you a fresh perspective at WordPress plugin UI and ways to improve it. WordPress plugins often fail to provide elementary guidance and comprehensive communication via UI, thus causing unnecessary support requests and bad karma not only for their makers, but for the WordPress user experience in general. In this talk we take a close look at human reactions and emotions related to plugins and their presence in “WP Admin”, as well as good practices plugin developers can rely upon in order to create a comfortable and more “human” experience for the people using their products.
May 28, 2016 — Nowadays it is very common to find CSS frameworks like Bootstrap used everywhere. But they come at a cost, paid in big CSS files, styles that don’t get used, and a hard to maintain code base. In this talk we will talk about why using a third-party framework might not be the right choice for your project, be it a theme or a custom website. We will also see techniques to craft a blog theme without frameworks, from layout to individual UI components.