November 2, 2025 — Have you ever felt the frustration of trying to navigate a confusing website? We’ve all been there! Join me for an enlightening session where I will simplify website design for you. Learn the art of crafting websites that users genuinely enjoy using.
In this session, I’ll demystify the world of user experience (UX) design. You’ll uncover the secrets to creating websites that offer seamless navigation, look stunning on any device, and provide content that keeps visitors engaged.
Prepare to be inspired by real-life examples that highlight the transformative power of exceptional UX design. Whether you’re a seasoned designer, a business owner seeking online success, or simply curious about the world of web design, this session is your gateway to crafting websites that leave visitors delighted and eager to return.

November 2, 2025 — In questo intervento voglio rispondere ad una domanda che mi si pone spesso “quando è il momento per creare il mio sito web?” Di solito rispondo “Quando inizi a costruire il tuo personal brand” vorrei raccontare come WordPress può essere non solo uno strumento tecnico, ma un vero alleato nella costruzione consapevole del proprio brand: un luogo che cresce insieme a noi, si adatta, evolve e ci permette di esprimere chi siamo, anche mentre siamo ancora in cammino.
Porterò anche la mia storia personale: da web designer “tecnica” che voleva portare nel suo lavoro un’anima più creativa e olistica, ma non sapeva come farlo emergere nel sito, nei contenuti, nei servizi.

December 9, 2023 — Learn more about the impact of storytelling in creating engaging and memorable web experiences. Discover the ways in which carefully crafted visuals can convey narratives, evoke emotions, and connect with users on a deeper level.

October 13, 2023 — This talk explores the best ways to ask for feedback in a manner that makes clients feel comfortable and secure.

Learn about various online tools and advanced techniques that can be used to receive valuable, specific and constructive feedback on your designs.

In order to avoid receiving vague or unhelpful feedback, it’s crucial to learn how to ask for it in the right way.

June 29, 2021 — Learn practical tips to start designing for WordPress using Figma. Previous experience with Figma is not required.

This talk also explains how to begin working with the Make WordPress Design Team and how to follow conventions for contributing work.

January 18, 2021 — This talk explores the challenges of working with digital color.

By examining how popular brands use color, learn how colors fail their intended goals, as well as failing people with low or problematic vision. Review the rules and guidelines that help ensure colors are visible and provide the proper intent to customers.

November 4, 2020 — Seguimos profundizando en los perfiles profesionales en el entorno WordPress y en este caso tenemos un invitado muy especial, Pau Camps, para hablarnos de diseño web, y en concreto de diseño web para los que no somos diseñadores, pero que aún así necesitamos tener conocimientos mínimos (o no tan mínimos) para poder ser mejores desarrolladores y poder crear proyectos web de mejor calidad.

July 25, 2020 — Ana Cirujano, diseñadora especializada en WordPress, nos va a explicar el proceso de diseño de una web que se va a implementar en WordPress.

En esta charla, veremos un caso real en el que Ana se basará en un tema de WordPress para crear un diseño personalizado para una web. Para ello, utilizará la herramienta Figma.

Esta charla va dirigida a diseñadores, implementadores, desarrolladores, que quieran aprender cómo se crea un prototipo con Figma que esté pensado desde un inicio para ser desarrollado con nuestro gestor de contenidos favorito: WordPress.

June 19, 2020 — After spending enough time working with WordPress, you end up developing a sixth sense of what works and what doesn’t work. For example, experience allows us to distinguish good ideas from bad ones, or a professional web design from a poor quality one.
However, if you want to build a profitable WordPress site, why rely solely on your instincts when you could rely on objective measures implementing an A/B test? In this talk Ruth will present why A/B tests are important and the types of tests you might want to do on your own websites. She will spend some time reviewing an A/B checklist to discover what things to test and will provide some implemented test examples and their results.

June 15, 2020 — Παρά την ευελιξία και ευκολία στη χρήση που χαρακτηρίζει τη πλατφόρμα του WordPress, συχνά παρατηρούνται λάθη κατά την διαδικασία της υλοποίησης μιας εφαρμογής, σε επίπεδο απαιτήσεων, σχεδιαστικών και λειτουργικών επιλογών. Τα λάθη αυτά αφορούν συνήθως στη συνεργασία των ομάδων σχεδιασμού και προγραμματισμού. Και οι δύο ομάδες συμβάλλουν στη δημιουργία της εφαρμογής και διαδραματίζουν πολύ σημαντικό ρόλο, αλλά έχουν διαφορετικά σύνολα δεξιοτήτων, εργάζονται σε διαφορετικά αντικείμενα κι έχουν διαφορετική νοοτροπία. Καθώς αυτό είναι ένα σημαντικό θέμα που κοστίζει χρόνο και χρήμα στην εταιρία αλλά και στον πελάτη, έχουμε αναπτύξει, και προτείνουμε, μια σειρά από καλές πρακτικές, χρήσιμα εργαλεία και οδηγούς για την «γεφύρωση του χάσματος», αποσκοπώντας σε ένα σωστό και οργανωμένο πλαίσιο συνεργασίας μεταξύ των ομάδων σχεδιασμού και προγραμματισμού. Αυτές οι πρακτικές, βελτιώνουν το εργασιακό περιβάλλον, ενισχύουν την ανεμπόδιστη ροή διαδοχής των έργων και, τελικά, βελτιστοποιούν την εμπειρία των τελικών χρηστών.

Despite the versatility and ease of use that characterizes the WordPress platform, errors are often encountered in the process of implementing an application, at the level of requirements, design and operating options. These mistakes are usually in the cooperation of the planning and implementation teams. Both teams contribute to the creation of the application and play a very important role, but they have different sets of skills, work on different objectives and have a different mentality. As this is an important topic that costs time and money to the company and to the customer, we have developed, and we propose, a set of good practices, useful tools and guides for “bridging the gap”, aiming at a proper and organized framework of cooperation between the planning and implementation teams. These practices improve the work environment, enhance the unobstructed flow of projects and ultimately optimize the end-user experience.

Presentation Slides »