November 24, 2017 — En esta Meetup nos adentramos en una de las etapas del desarrollo web a las que no siempre se presta demasiada atención: La fase de diseño.
Vamos a tratar, desde un punto de vista práctico y divulgativo, de entender qué hace un diseñador y qué aporta en una web. Hablaremos de puntos básicos a tener en cuenta – junto a ejemplos de buenas y malas prácticas – para aprender a identificar un buen diseño web y en qué elementos nos tenemos que fijar para ayudarnos a crearlo.
La idea es que, aunque esta charla no te convierta en un profesional, sí te aporte ese “sentido común” para distinguir qué es exigible en un buen diseño.
October 17, 2017 — Is your initial client discovery meeting generating bad ideas around your client’s organizational want and needs? Not focusing on the end user? Wouldn’t it be great to have more enthusiasm, more positive energy, more expertise, and more magic during your first client meeting?
My approach builds human-centered design and user experience into your design process. You’ll know your client before your first session, understand their industry and know who their customers are. I teach human-centered design as a creative approach to problem solving that unleashes creativity to put people at the center of the design process. Treating your client like a human refuels your web design process with better relationships and you emerge as a team from the beginning.
June 2, 2017 — To often a website is planned on ideas based around the business owners personal likes and wants. Humanistic design creates an engaging experience that users can connect with physically and emotionally. I teach human-centered design as a creative approach to problem solving to unleash creativity to put the people visiting websites at the center of the design process.
It’s critical to know exactly who you’re designing for. You must define your audience so that you know the broad spectrum of people who will be touched by your product or service and create a website that resonates with them.
Yes, the goals of the business are still in the spotlight, but you need to approach web design by taking human emotions into account during the design and planning phases of every web project. And understand that you have more than one type of site visitor to design for.
I’ll redefine your web design strategies to create and build a site directed toward what your site users want. Using these strategies, you’ll fuel your design process to build WordPress sites directed to what your visitors expect and need:
Research and become passionate about the Industry and trends.
Define your segmented audience and understand the many types of people you’re designing for.
Think like your end user and be innovative!
The importances of user personas to eliminate guessing whom your users are and build a design with their needs in mind.
Get curious; discover what your competitors are doing — both good and bad. What works and what doesn’t. Go beyond what’s happening and investigate your competitors’ strategy:
What types of customer are they’re targeting?
What are their products/services? Pricing structure? Product packages? How can you improve on any of these?
What are the features and functionality of their site?
What types of content do they have?
Based on what your competitors are doing, improve and find your niche in the market.
Find out what keywords they use and build a keyword list to create relevant and engaging content.
It’s good to get a bit nosy, and I’ll share tools to quickly tell if a competitor’s site is a WordPress site, and which plugins or theme they use.
I’ll touch base on the importance of low-fidelity prototypes along with Design Tiles and how they simplify and finalize the design process.
Build in good SEO and plan for social media.
October 31, 2016 — These days development needs to compliment design. So many designers have broad skills with branding, print design, and web design. Speaking developer and communicating that design vision to be executed is tricky. Having spent years working with both designers and developer, I want to help our design oriented audience learn to plan an amazing WordPress site that can be developed into a great theme. All while keeping the designer and developers from killing each other.
October 17, 2016 — Responsible Web Design: This is mostly a UX oriented talk starting from the intent and the purpose of your site and how to incorporate that into a scalable, modular approach of building the architecture and frontend of your site.
October 13, 2016 — Talk culturale e esplorativo sulle Web Performance, fatto al WordPress Meetup di Torino il 12 ottobre 2016.
Il web lo facciamo tutti noi, per altre persone come noi, e anche se questo argomento, insieme all’accessibilità e alla sicurezza, può sembrare il meno «sexy», dovreste preoccuparvene non meno di che tema e plugin usare sul vostro sito, proprio per il rispetto delle persone che poi visitano i siti che fate e per rendere tutti insieme il web un posto migliore!
June 30, 2016 — Having the ability to set legible body copy is an absolute must, and we’ve come a long way with web typography since the dawn of web design. However, it sometimes feels like we have allowed the lack of variety prior to the rise of web fonts to dampen our creativity now that thousands of web fonts are at our disposal. Have usability conventions and the web’s universality steered us away from proper art direction? Have we forgotten about art direction altogether? Let’s look at ways we can push typographic design on the web further, beyond the status quo of today.
May 12, 2016 — Performance is an important consideration for any web project. We talk about the impact of performance on user experience — but what about the impact on carbon emissions?
Learn about the carbon impact of the internet and how to design, build, and host low-carbon websites using WordPress.
April 12, 2016 — Progettare un sito ed i suoi contenuti partendo dagli obiettivi di business e dai piani di marketing e vendita. I temi trattati saranno:
1. processo decisionale dei cliente;
2. sales funnel;
3. misurazione dei risultati;
4. ottimizzazione delle conversioni.