June 27, 2019 — The term “incremental website design” was first introduced to capture the reality of constant new content creation and adjustments inherent in the inbound marketing methodology. Gone are the days of building the website and leaving it alone for months on end. This workshop will focus on packaging and selling monthly retainers for incremental website design and maintenance specifically for small business owners. We will discuss contracts, monthly strategy meetings, goal setting, and the array of service options, and pricing.
How do you manage expectations and control scope creep each month?
What are the downside risks of incremental design?
When is it best not to suggest incremental design?
May 15, 2019 — Inbound Marketing is the new best practice in positioning both website and social media platforms to create and convert leads. My talk will be to introduce participants to the concept of inbound marketing and share how to make use of the 4 principles of Inbound Methodology: Attract, Convert, Close and Delight when designing a website and for their business or clients.
March 11, 2019 — Are you creating a beautiful website that, in the end, does not perform to your customers’ expectations?
Before you start any actual design work at all are you clear on what the desired business outcomes and objectives for the website are? What do you want users (prospects) to do on this new website? – and how will you (and your customer) define the success or otherwise of these actions?
Over 70% of new websites fail to live up to the customers’ expectation. So we have found that the first goal should be to map user flow – the actions that typically take prospects from their entry point into the site through conversion funnels including follow-up sequences and towards the final action (signup, purchase and so forth) and to share this process with our clients.
In this talk we will take a look at how we do customer journey maps and the role of the map in website design, creation and integration into a successful marketing funnel.
September 26, 2017 — This talk is all about the hottest website design trends. The goal is to help users of all abilities gain insight into what’s popular in web today to help them improve the visual aesthetics of their own WordPress sites. I’ll go through current design trends, citing real-world applications and specifically how these trends (from simple to more elaborate) can be applied to help participants create beautiful WordPress sites.
October 8, 2016 — Podczas prezentacji dowiemy się, jak dobierać kolory do projektu strony internetowej i jak budować palety barw. Usłyszymy jakie znaczenie mają barwy i poznamy narzędzia, które ułatwiają pracę z kolorami.
October 7, 2016 — This talk is aimed at anyone selling Website Design and Development Services. In this rather unconventional industry, I have been successful selling using a less than traditional approach. This is not selling 101. We’ll look at mindset, personality, strategy, money and perseverance – and more!
In this presentation I will discuss how selling with your personality is effective, and will earn you lots of projects.