‘Website Tracking’ Videos

  • Boomer Sassmann: Website Tracking, Google Analytics, SEM Rush and Crazy Egg Heat Maps

    WordCamp Asheville 2017Speaker: Boomer Sassmann

    June 19, 2017 — Website tracking is an essential part of building a successful internet presence. The tracking tools are often overly complex/confusing and therefore overlooked and ignored. This talk will highlight the basics (and some advanced) topics for tracking a WordPress website and/or WordPress blog. The tools covered will include Google Analytics and Webmaster tools, SEM Rush, and Crazy Egg Heat Maps.

    Takeaways:

    A basic comfort level of navigating Google Analytics
    Ongoing keyword position tracking with SEM Rush
    Heat Map Tracking and how to make educated decisions about design changes.

    Presentation Slides »