(How to stop ignoring that thing on your website called a blog.)
In this session we discuss the purpose of blogging for business (versus blogging as a business), how to make sure you are talking to the right people, how it can actually save you time in the long run, creating an editorial calendar, tips for using categories and tags, and easy ways for coming up with topics that will save you from staring at a blank screen wondering what to write about.

Presentation Slides »