As designers we’re searching for the best – the best method, the best look, the best font. We have a continuous battle to create brands that are unique but that have a longstanding presence. We make tough decisions constantly, question our instincts, and settle. We fight and we strive to make long lasting beautiful, smart and informed design. How do we get there?

In this talk, seasoned Creative Director Sara Cannon is going to dive deep into the designers struggle. She’s going to share different processes that can make our work better. We’re going to discuss philosophy, methodology, and execution from the creative mind stand point. Hopefully by the end of the talk, you will be inspired to push your own creative limits and learned some tips on how to get there.