Make the logo bigger, move the sidebar to the left, I don’t like that shade of blue, the font is too big… If you’re working on the web and play any part on the design or interface of a project then you know how difficult the design approval process can be. How can you get something approved if everyone has different tastes?

In this talk I describe a process that dramatically reduces approval challenges. I cover the steps I take to establish expertise, squash fights over aesthetic preferences and reduce the amount of effort required to get a design approved.

This process is so effective we rarely have more than one round of revisions and the first round typically takes less than 30 minutes to complete.