Mike Demo: A/B Testing, Which Way Does Your Duck Face?

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Published

April 13, 2017

Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?

Think this sounds silly? It is, but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your WordPress site.

Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.

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Event

WordCamp Atlanta 2017 38

Speakers

Mike Demo 1

Tags

a/b testing 15

Language

English 4888

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