Monique started working as a graphical designer and engineer somewhere in the 20th century. She discovered the web in the early 90ies and has been online ever since, exploring new possibilities.

This talk is for anyone who thinks that when building websites, the first and most important goal should be serving the visitor’s needs. Whether you’re a blogger, designer, copywriter, marketeer or developer, understanding the importance of structure in relation to context, content an users is crucial.

Ask yourself this question: when you’re building a website, do you actually know what you’re building? Has your website project got the right structure fit for the purpose?

The most important factor for people in web design is, that it makes it easy for them to find what they want. Yet, so many websites are so poorly structured, that it’s impossible to do so.

Presentation Slides »