December 11, 2015 — What’s going on with e-commerce. How hard is it to set up a store? What needs to go into a store? Is it mostly technical knowledge, marketing, or product knowledge? What are the WordPress options and how do they differ from some of the bigger hosted services on the market?
October 15, 2014 — E-commerce used to suck. You had to manually build a content management system, integrate with PayPal’s API (barf), and worry that there was a security hole somewhere. Now with solutions like WooCommerce you can build an e-commerce store in 30 minutes. Yes seriously. It’s really easy to setup and it’s 100% free on the WordPress.org repository.
July 21, 2014 — Freemium is a proven business model for plugins and themes. But what about everyone else? Can you improve your business by giving away some products for free and making money with premium products? Do you have to tell software or can it be other things? We’ll go over these questions as we look at the freemium model in general and how it can relate to other industries.
May 2, 2014 — Freemium is an excellent business model to promote your product and your brand. This talk looks at some of the strategies that work well with Freemium and some strategies that don’t work that well.
March 18, 2014 — Freemium is an excellent business model to promote your product and your brand. We’ve looked at some of the strategies that work well with Freemium and some strategies that don’t work that well.
October 3, 2013 — This talk evaluates WordPress e-commerce solutions based on features, support, documentation, longevity, how often they update, hackability, and many other aspects to figure out the right e-commerce tool for each job.