November 16, 2017 — It’s pretty well-known that landing pages follow a psychological model designed to get people to do what you want them to do. But that doesn’t mean that they have to be manipulative. It’s possible to write meaningful sales and landing pages that market your product or service in ways that connect with your right people. Then, it’s the connection that sells, and not because you’re being coercive, but because you’re actually illustrating that you can be of service to them.
In this presentation, you’ll learn how to use compelling language that doesn’t manipulate people’s pain or fear, and how to close a sale on your website that you can feel good about.

October 12, 2017 — Live critiques of attendee-submitted websites on 3 categories:

Design
Marketing
SEO

November 11, 2016 — Most people think of website content as static pages that hold basic information. This is not the best way to engage your site visitors and grow your business.

Instead, it’s possible to create website content that’s a dynamic story told through the pages of your website. In this way, your website becomes a *process*, not just a dumping ground for information.

This talk is all about how to identify a goal for your website and develop a clear strategy to guide your visitors through your website in a way that gets them to do what you want them to do, whether that’s build your list, sign up for a session, or buy your product.

Presentation Slides »

July 5, 2015 — My strategy is that the more of YOU that is in your website, the better you’re going to be able to market, sell, and just generally rock your stuff. That is SO MUCH EASIER with WordPress because I’m all about empowering my clients to do it themselves. I have no interest in being a website factory where every site is the same. I want each of my clients to have an individual site that works for them and what they do. WordPress is the only way I can deliver that.

Presentation Slides »

July 2, 2015 — Will your website get loved on? Or shot down? Get ready for this honest, no-holds-barred critique of websites submitted by you, the audience. If you’re brave enough to put your website in front of our panel of experts – design, SEO, technical, and content – you’ll be richly rewarded and armed with great feedback, advice, and a game plan of how to take your site to the next level. The entire audience will be sure to enjoy this fun session and walk away with actionable insights for your site and your business.