March 23, 2014 — This presentation surveys the media landscape where blogging and journalism meet. And shows where a journalistic approach and a blog approach may differ. It explains how a writer can maintain a high commitment to journalism, while also employing storytelling styles which are more compatible with blogs and their audiences.
March 18, 2014 — If you want to make money blogging, there are many things you should do and many things you shouldn’t waste time doing when it comes to blogging. Certainly this will cut at the hearts of bloggers who love to do many of the things I say are a waste and hate doing other things that will make you money. The core question is if you want to make money blogging or not. If you do, then you’ll love this session which will make you rethink how you’re spending your time blogging.
January 4, 2014 — Tips, Tricks and Tools used by Blogger ITProGuru (Dan Stolts) to become one of the top Microsoft bloggers. Dan shares his secrets to amassing an audience of more than 65k unique visitors every month. He shares how to get content ideas, how to bring those ideas to life in a compelling way, how to get people that visit your blog to act while they are there, and how to be relevant in search.
December 20, 2013 — In this presentation learn ways to find fresh new material for your blog week after week using headline starters to spur ideas, piggybacking off of popular bloggers without plagiarizing their material, interviewing people, writing posts that tie into current events as well as other strategies to make sure you always have engaging material for your readers.
December 14, 2013 — This talk discusses how to use WordPress to tell better stories that lead visitors to action. It also deconstructs successful sites and looks at external systems that interface with WordPress to help us maximize our digital presence.
June 19, 2013 — In this presentation learn the key components most articles should include which will keep readers on the page, increase page views, and rank with the search engines. The presentation focuses on the following: – content – keyword research – monetization – video / graphics – onsite SEO – social sharing – suggested tools and toys.
June 4, 2013 — We are already firmly in a social business paradigm but most have no idea what that means. Good personal branding is the foundation of leveraging the full potential of social business. This presentation explains both of these concepts as well as inbound marketing.
June 3, 2013 — With so much emphasis on a website’s look and feel, content is often nothing more than an afterthought. But to truly engage with our audience we need to create content that is clear, simply, succinct – and human. Special writing techniques are needed. This presentation will help people create more persuasive and effective online content.