January 4, 2014 — Tips, Tricks and Tools used by Blogger ITProGuru (Dan Stolts) to become one of the top Microsoft bloggers. Dan shares his secrets to amassing an audience of more than 65k unique visitors every month. He shares how to get content ideas, how to bring those ideas to life in a compelling way, how to get people that visit your blog to act while they are there, and how to be relevant in search.
December 20, 2013 — In this presentation learn ways to find fresh new material for your blog week after week using headline starters to spur ideas, piggybacking off of popular bloggers without plagiarizing their material, interviewing people, writing posts that tie into current events as well as other strategies to make sure you always have engaging material for your readers.
December 14, 2013 — This talk discusses how to use WordPress to tell better stories that lead visitors to action. It also deconstructs successful sites and looks at external systems that interface with WordPress to help us maximize our digital presence.
June 19, 2013 — In this presentation learn the key components most articles should include which will keep readers on the page, increase page views, and rank with the search engines. The presentation focuses on the following: – content – keyword research – monetization – video / graphics – onsite SEO – social sharing – suggested tools and toys.
June 4, 2013 — We are already firmly in a social business paradigm but most have no idea what that means. Good personal branding is the foundation of leveraging the full potential of social business. This presentation explains both of these concepts as well as inbound marketing.
June 3, 2013 — With so much emphasis on a website’s look and feel, content is often nothing more than an afterthought. But to truly engage with our audience we need to create content that is clear, simply, succinct – and human. Special writing techniques are needed. This presentation will help people create more persuasive and effective online content.
June 2, 2013 — Two things shared in this presentation are (1) context is decisive: ie, being a blogger is not the same as being a writer; (2) there are cycles to being a blogger, and knowing that up-front makes a difference.
May 29, 2013 — Kimanzi will teach you the power of story and how to use it in a way that get people’s attention and builds a loyal and active following to your blog or website. Learn how to truly connect with people in this session.