January 23, 2017 — Blogging and content creation has evolved. No longer limited by the power that direct marketing offers, content has taken centre-stage in the fight for brand affinity. So how do you own the space? Douglas Kihoro lead an engaging session where you will get to learn how to leverage the power of WordPress to build amazing content for your blog or business website.
January 21, 2017 — Πώς το στήσιμο ενός blog και η παραγωγή περιέχομένου σε αυτό ή σε άλλες ιντερνετικές διεξόδους μπορεί να σε βοηθήσει να χτίσεις, να εξελίξεις, να βελτιώσεις (ή και να καταστρέψεις) την επαγγελματική σου εικόνα; Είναι αλήθεια ότι το blogging είναι το σύγχρονο βιογραφικό; Και τι σχέση έχει το προφίλ σου στα social media με όποια προσπάθεια κάνεις να βρεις δουλειά, να αναπτύξεις ένα ελεύθερο επάγγελμα ή να καταξιωθείς στο χώρο της εργασίας σου; Στο εργαστήριο αυτό θα διερευνήσουμε πρακτικά τους τρόπους μετους οποίους η παραγωγή περιεχομένου στο ίντερνετ αλλάζει και τη θέση μας στη δουλειά και θα καταλήξουμε στο πώς μπορούμε να τη χρησιμοποιήσουμε, σήμερα κιόλας, προς όφελός μας.
January 21, 2017 — The Path to Success with WordPress: Business, Blogging and Community
WordPress is software like no other. Every fourth website you encounter was built using it. Creative skills are mastered with it. Businesses harness its versatility. It has the power to bring together people from diverse backgrounds. Yet to so many, it’s “just” software. As a blogger, web designer, marketer, educator, and entrepreneur since long before its existence, I’ve watched it grow into a worldwide phenomenon. My own path to success is intertwined with a decade of WordPress use. Clearly, there’s more to this software than just a free install.
January 15, 2017 — In this discussion, I’ll show money-saving hacks using free or single-cost plugins to create free or low-cost versions of premium services promoted to bloggers as the “end-all, be-all” solution to their blogging problems.
First, we’ll talk email list: how to use Mailchimp for free (or $9/mo if you’re willing to invest a little bit) rather than the more expensive options like ConvertKit (which starts at $29/mo). Then we’ll go through how to spend $20 one time to grow your list with fake Leadpages popup boxes and landing pages (normally $25 per month or more!).
Next we’re going to create an editorial calendar for your WordPress posts and email list. We’ll talk about free plugins you can use rather than CoSchedule ($15+ per month).
Finally, we’re going to discuss design. We’ll talk two money-saving solutions: how to use free programs or Adobe Creative Cloud ($50 per month if you want to invest) rather than hiring a graphic designer, and how to use a $20 plugin to customize your WordPress web design rather than paying hundreds for a custom site!
December 21, 2016 — Whether we’re representing ourselves, our business, or being paid to represent another business, we all have an online “voice”. This voice is one of the most important tools we have to reach our target audience in a meaningful way, and convert our online chattering into tangible results. In this presentation Talia will share with us how to develop our online voice, how to change it to suit our business or blog, and what tools to use to match our online voice.
December 19, 2016 — As a developer, there are many experiences which have helped me grow and improve. None of them have been as valuable as blogging. We’ll look at how blogging has helped me as a developer and why I think you should be blogging, too.
December 16, 2016 — Independent bloggers have become multi-platform influencers with success being much more broadly defined. Getting people to pay attention, being influential on social media networks, obtaining financial rewards and non-monetary incentives, and acquiring self-branding skills are being tied to the creation of valuable content. All of these are associated with a more recent, evolved view of blogging and success. In this session, attendees will learn what it means to be a successful blogger, discover some of the latest trends in blogging, gain insight into becoming an influencer, get advice on how to view success, get tips for finding success-generating topics to write about (e.g., products, services, people, events,…), learn about maintaining a balanced work-life lifestyle as an independent blogger, and find out about emerging trends in generating revenue from their blog and social network.
December 13, 2016 — In Quebec, animals used to be considered “things” by the Civil Code, with the same legal status as a toaster or chair. In discussing this aberration with friends, I suggested we build a website, gather signatures, and start a media campaign to build awareness around the issue. Using a free theme and the Participant Database plugin, we had a site running in a day. Within 24 hours, we’d made headlines in local media and gathered 10,000 signatures. 22 months and 50,000 signatures later, the law changed to recognize non-human animals as sentient beings with biological needs. In this lighning talk, I’ll tell the story of Animals are not objects and give tips on how to use WordPress and the influence we can have online not only to make friends and get likes, but also to make the world a better place.
December 11, 2016 — Pressing publish can do a lot of things, but maybe the most important thing it can do is to help you find your own voice. There’s power in knowing who you are, what you stand for, and how you want to present yourself to the world. All of this is helped, in deep and incredible ways, with a blog.
December 7, 2016 — You’re the boss of your company (even if it’s a company of one or two) and you need to blog. Your WordPress blog is all set up and ready, but…
Where do you start? How do you get ideas? And who has the time for all this?
Yes, you can produce content that will inspire and engage your audience, building your customer relationships and establishing yourself (and your company) as an expert in your field.
You’ll get the tech stuff everywhere else–in this talk, we break down the basics of blogging to make it efficient, effective, and fun. You will leave this talk with 10 solid ideas and the tips you need to blog like a boss!