‘SEO’ Videos

  • Andrea Cardinali: SEO on-site e WordPress: Errori da evitare

    Andrea Cardinali: SEO on-site e WordPress: Errori da evitare

    WordPress Meetup RomagnaSpeaker: Andrea Cardinali

    May 17, 2016 — Nello speech vengono analizzati i principali problemi relativi alla SEO on-site presenti nei siti in WordPress. In particolare si parla di: gestione dei meta title e description, duplicazione dei contenuti, gestione dei tag e delle categorie, utilizzo degli status code http, gestione dell’architettura informativa del sito e del linking interno.
    Per ognuna delle tematiche trattate vengono fornite le best practices e i plugins che permettono di risolvere in maniera definitiva i problemi di ottimizzazione e di ottenere un’indicizzazione ottimale.

    Presentation Slides »

  • Rich Owings: SEO Goes Local

    Rich Owings: SEO Goes Local

    WordCamp Atlanta 2016Speaker: Rich Owings

    April 23, 2016 — I will focus on how local search engine optimization (SEO) differs from traditional SEO, and why it is so important to local businesses. I’ll outline the key components of local SEO and explain how you can use your WordPress site to strengthen each of them.

    Attendees will learn:

    How local SEO differs from traditional website SEO
    The major components of local SEO
    Ways to optimize their WordPress site for local SEO

    Presentation Slides »

  • Hans Jung: WordPress SEO

    Hans Jung: WordPress SEO

    WordCamp Nuremberg 2016Speaker: Hans Jung

    April 21, 2016 — WordPress ist eine gute Basis um unsere Seiten für Suchmaschinen auffindbar zu machen. Die verschiedenen Bereiche des technischen SEO und die dazu passenden Einstellungen, (kostenfreien) Plugins und/oder Codezeilen werden uns in diesem Vortrag vorgestellt. Zum Abschluss erhalten wir zwei Strategien, wie wir unsere bisherigen Inhalte verbessern und neue Leser gewinnen.

    Presentation Slides »

  • Nile Flores: How To Get the Most Out of Yoast SEO

    Nile Flores: How To Get the Most Out of Yoast SEO

    WordCamp Miami 2016Speaker: Nile Flores

    April 14, 2016 — Yoast SEO is one of the leading WordPress SEO plugins in the WordPress world. It has so many features. Aside from that, you’re trying to juggle your own SEO knowledge into the mix.

    With so many options on Yoast SEO, there’s a lot to get confused about.

    I’m going to go over some basic SEO tips, specifically best practices for using Yoast SEO.

    Hopefully using the plugin will be a lot easier after this session. Still not sure how to use certain parts of Yoast SEO? This session should help you.

    Presentation Slides »

  • Jenny Munn, Mickey Mellen and Tom Nguyen: Panel - How to Get to the Top of Google

    Jenny Munn, Mickey Mellen and Tom Nguyen: Panel – How to Get to the Top of Google

    WordCamp Atlanta 2016Speakers: Jenny Munn, Mickey Mellen, Tom Nguyen

    April 8, 2016 — We’ll have a panel of local SEO Experts Tom Nguyen, Jenny Munn and Mickey Mellen, answering your questions and discussing the latest changes and techniques to help get your site to the top of Google.

  • Tatiana Schirinzi: WordPress SEO – Tecnica e strategia

    Tatiana Schirinzi: WordPress SEO – Tecnica e strategia

    WordCamp Torino 2016Speaker: Tatiana Schirinzi

    April 7, 2016 — Il rapporto tra SEO tecnica e SEO strategica per i siti realizzati con WordPress.
    Grazie a WordPress e al mitico plugin WordPress SEO by Yoast è facile prendersi cura di molti aspetti e problemi tecnici. Risolti questi ultimi, ci si può concentrare sulla strategia e quindi sull’analisi dell’attività che sta dietro al sito, sullo studio di topic e keyword e sull’organizzazione dei contenuti.

    Presentation Slides »

  • Kenny Eliason: Rocking SEO for WP

    Kenny Eliason: Rocking SEO for WP

    WordCamp Las Vegas 2015Speaker: Kenny Eliason

    February 17, 2016 — If you build a website, will they come? Or should you probably optimize it for search engines to start getting traffic? WordPress comes with a ton of great built-ins for handling the basics to search indexing, but we’ll go through some additional tips and tricks to make sure you’re doing it just right.

    Presentation Slides »

  • Mari Kane: Take Control of Search Optimization with WP SEO by Yoast

    Mari Kane: Take Control of Search Optimization with WP SEO by Yoast

    WordCamp Las Vegas 2015Speaker: Mari Kane

    February 17, 2016 — It’s not enough to just create great content on WordPress. You want people to find your posts in search engines. But how exactly do you control the metadata that Google consumes before sending readers your way? You need to use WP SEO by Yoast. Widely seen as the top plugin for optimizing WordPress web sites, WP SEO by Yoast goes deep and broad with features that include a page edit tool. Mari Kane will show you how to used that page tool, as well as other features of Yoast that help optimize your site for search engines.

  • Alycia Mitchell: Google Analytics for Objective SEO and Diagnostics

    Alycia Mitchell: Google Analytics for Objective SEO and Diagnostics

    WordCamp Toronto 2015Speaker: Alycia Mitchell

    January 14, 2016 — The reason you run WordPress is to publish content that people will visit. How do visitors find you? What do they like best about your website? Google Analytics is the best free reporting software you can get. This talk will introduce you to setting it up in WordPress, applying essential filters, and creating the best reports to measure and improve your website traffic.

    Learning Outcomes

    Set up Google Analytics in WordPress
    Understand SEO basics
    Understand how to read reports in Google Analytics
    Know the meaning of metrics, dimensions, and filters
    Create custom reports
    Create custom segments
    Identify important metrics for website SEO and diagnostics

    Presentation Slides »

  • Melissa Cahill: SEO for WordPress

    Melissa Cahill: SEO for WordPress

    WordCamp NYC 2015Speaker: Melissa Cahill

    December 20, 2015 — This is an update of a presentation I gave at WordCamp NYC in 2012. It provides an overview of what SEO is (and what it is not), best practices for business website owners and bloggers who want to do their own SEO, and advice for how to select an SEO vendor for those who don’t. Covers on-site, organic SEO using the All in One SEO plugin

    Presentation Slides »


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