September 24, 2016 — That crazy SEO thing everyone tells you you need? WordPress makes it pretty easy for even the most basic users. I’ll walk you through the basics anyone can do to help their website rank better. It isn’t all smoke and mirrors, and it isn’t snake oil. Content is king and I’ll teach you how to tackle your website like a true SEO.
September 15, 2016 — Quali sono i fattori più importanti per la SEO e come applicarli in un sito fatto con WordPress: non parliamo di cose tecniche ma di consigli pratici per migliorare la visibilità del proprio sito su Google.
August 31, 2016 — SEO can be confusing — if you rely on tips and tricks. Instead, you can rely on data from your own website. Get to know Google Analytics and other analytics tools with WordPress plugins, find the actionable information in your analytics reports, and implement your own SEO strategy.
Designed for people who are comfortable with their computers but assuming no knowledge of computer languages, this session is all about the results.
August 31, 2016 — In this session, the beginning blogger will learn the flexibility and benefits of using WordPress.org. Nancy Kay Grace will teach some first steps into blogging, minimizing the fear factor for tech challenged writers. Topics covered will be -how online writing is different from writing for publications -what you need to create a WordPress blog (domain name, host, theme) -simple guidelines for Search Engine Optimization (keyword stuff) -elements of composing a blog post: written content, photos, links.
No technical background required.
August 18, 2016 — The days of ten blue links are gone. When people search by voice they may never see a screen of results. Google’s answer boxes may allow people to find what they are searching for without going to another website. What is driving all this and how do you optimize for it? How can websites, blogs or local businesses take advantage of these changes? This presentation is most appropriate for someone with at least a basic knowledge of SEO.
Why search is fragmenting
The different ways people get search results these days
How to optimize for the new SEO
August 17, 2016 — As a website designer, you can drive yourself crazy with the on-again, off-again roller coaster of building websites. The opportunity for you to engage clients beyond the website build exists and can lead to long-term stability.
Here is some of what participants will learn:
How SEO can to turn a one-time website build into a long term opportunity with their clients
The critical point when you must introduce SEO in order to create happier clients and more referrals
SEO secrets you can use right away to wow your clients and keep them coming back for more
How to turn SEO into profits – whether you do it yourself or outsource it to an expert
August 14, 2016 — Search Engine Optimization (SEO) has evolved through the years. Whether updated webmaster guidelines from Google itself, or the introduction of Google RankBrain, Accelerated Mobile Pages (AMP), Rich Answers, and Real-Time Penguin Updates, Google continues to change and offer new challenges. This ain’t your grandma’s SEO!
Understand the factors that drive organic rankings and learn the most effective strategies for SEO success today and into the future. Uncover what it takes to secure more organic traffic to your website through superior technical implementation, off-the-beaten-path keyword & topic research, crazy creative content strategies, and the integration of SEO with branding, neuromarketing, social marketing, and PR.
June 29, 2016 — SEO has gone from a technical trade to being more marketing focussed. Joost & Marieke will talk about how to gain great rankings & satisfied visitors by writing good content. Focussing on SEO copywriting has a major pitfall. We give examples and tips on how to write a post that is both readable as well as SEO-friendly.
June 24, 2016 — O conteúdo das suas postagens pode alavancar páginas principais com conversões importantes. Essa apresentação com algumas dicas valiosas de como criar uma estratégia de conteúdo com foco nas suas palavras-chave mais importantes.
May 31, 2016 — WordPress SEO by Yoast is – quite rightly – the best plugin to use for managing your site on site optimisation. However there are plenty of other SEO plugins and tools out there that manage different aspects of your site, from fixing dead links to finding out where people link to you. This talk – updated for 2016 – looks at some new plugins and some interesting developments in the world of SEO