‘SEO’ Videos

  • Jen Miller: Local SEO – Creating Website Content That Matters Regionally

    Jen Miller: Local SEO – Creating Website Content That Matters Regionally

    WordCamp Europe 2017Speaker: Jen Miller

    June 22, 2017 — Jen Miller believes in the value and power of the written word in sharing truth and story, in life and in business.

    It’s 2017 and many clients would rather pay for short-term paid advertising to attract leads than invest in the long game of search engine optimized content marketing. However, if you’ve been paying attention, you know that Siri, Alexa, Cortana and others have changed the way clients reach for products, creating increased demand for local search. Evolution in semantic search has broadened related keyword terms, giving more value to alternate phrases in search and resulting in more emphasis being place on area keywords. Website developers must adjust their workflow to assist clients in creating local, relevant content to deliver findability results to their clients.

  • Ludmila MacLean: 5 SEO Mistakes Not To Make In WordPress

    Ludmila MacLean: 5 SEO Mistakes Not To Make In WordPress

    WordCamp Portland ME 2017Speaker: Ludmila MacLean

    June 6, 2017 — Many of us know and understand the importance of SEO, yet it surprisingly doesn’t stop at just hitting publish on your latest blog post. Even if you think that you are a true SEO rock star and following the SEO basics to a T, chances may be that you are still missing some core onsite optimization basics (as even I have done in the past). We’ll go over some of these easily made SEO mistakes and ill offer some basic solutions.

  • Yannick Gaultier: Accelerated Mobile Pages (AMP) Sur WordPress

    Yannick Gaultier: Accelerated Mobile Pages (AMP) Sur WordPress

    WordCamp Bordeaux 2017Speaker: Yannick Gaultier

    May 18, 2017 — Google a activé les pages Accelerated Mobile Pages (AMP) dans ses résultats de recherche le 24 février 2016. Les pages AMP utilisent un ensemble de techniques visant à rendre l’affichage des pages sur appareils mobiles ultra-rapides. D’abord limitées en pratique aux pages de type Nouvelles, ou Blog, visant un affichage dans les « Top stories » des résultats de recherche, les pages AMP sont depuis novembre 2016 affichées en priorité quand elles existent dans les résultats de recherche Google sur mobile, ce qui en fait déjà un élément majeur de toute stratégie SEO. Dans le même temps, Google a annoncé que les résultats de toutes les recherches en général seront dorénavant basés sur son nouvel index mobile, ce qui rend AMP encore plus incontournable.

    Presentation Slides »

  • Nicolas CreaNico: Les points importants pour un SEO pertinent avec WordPress

    Nicolas CreaNico: Les points importants pour un SEO pertinent avec WordPress

    WordCamp Bordeaux 2017Speaker: Nicolas CreaNico

    May 17, 2017 — Nous allons aborder les points importants à optimiser pour obtenir un bon référencement avec WordPress, donc une meilleure visibilité sur Google.

    Avant de parler optimisation, nous verrons pourquoi il est important d’utiliser WordPress et pourquoi nous ciblons le moteur de recherche Google.

    Ensuite nous aborderons les différentes optimisations à réaliser :
    La structure technique : configuration de WordPress, ce qu’il faut éviter, le thème intégré, l’hébergement,…
    Les contenus : les mots clés et la longue traîne, la page d’accueil, les méta-données, les balises ALT,…
    La popularité : techniques pour générer des liens, savoir détecter si un lien est de qualité ou pas, surveiller ses liens, les achats et stratégies de liens,…

    Je vous recommanderai également quelques modules indispensables et des outils pour améliorer votre SEO.

    Presentation Slides »

  • Juan Moyano: ¿Cómo hacer SEO en WP en 2.017?

    Juan Moyano: ¿Cómo hacer SEO en WP en 2.017?

    WordCamp Madrid 2017Speaker: Juan Moyano

    May 16, 2017 — “A pesar de contar con plugins muy bien desarrollados para realizar el SEO on Page, es necesario saber como se está implementando el SEO técnico On Page y no hacer fé ciega en lo que indica un plugin.

    También se explicará como realizar correctamente la arquitectura de la información para la correcta indexación de las páginas en Google.

    Por último, que nos deparará el 2.017 para SEO y como afrontar a los próximos cambios de Google.”

    Presentation Slides »

  • Rebecca Gill: Taking SEO Beyond the Green Dot

    Rebecca Gill: Taking SEO Beyond the Green Dot

    WordCamp Miami 2017Speaker: Rebecca Gill

    May 14, 2017 — This presentation will discuss both the how and why of SEO, as well as how it relates to business owners, bloggers, and WordPress developers.

    SEO plugins are awesome tools within WordPress, but they are only a small part of a structured SEO process. To be successful in SEO, you have to go beyond basic content creation and WordPress plugins.

    This discussion will review: key questions to ask, the importance of user intent and keyword selection, the benefits of site mapping, then wrap up with a review of on-page tactics and how they relate to popular SEO plugins.

    Presentation Slides »

  • Rebecca Haden: Content, WordPress, and SEO

    Rebecca Haden: Content, WordPress, and SEO

    WordCamp Kansas City 2017Speaker: Rebecca Haden

    May 13, 2017 — What exactly is SEO, what does it have to do with content, and how does all that connect with WordPress?

    Learn the essentials of SEO, how to plan a content marketing strategy, and the plugins that will make it practical.

    Presentation Slides »

  • Rebecca Haden : Content, WordPress, and SEO

    Rebecca Haden : Content, WordPress, and SEO

    WordCamp Kansas City 2017Speaker: Rebecca Haden

    May 9, 2017 — What exactly is SEO, what does it have to do with content, and how does all that connect with WordPress?

    Learn the essentials of SEO, how to plan a content marketing strategy, and the plugins that will make it practical.

    Presentation Slides »

  • Eugenio Petullà: Battere Wikipedia in SERP è possibile – creare e gestire un glossario come strategia di posizionamento in WordPress

    Eugenio Petullà: Battere Wikipedia in SERP è possibile – creare e gestire un glossario come strategia di posizionamento in WordPress

    WordCamp Torino 2017Speaker: Eugenio Petullà

    April 13, 2017 — Tra i tanti tipi di contenuto che si valutano nelle strategie di marketing quello enciclopedico viene preso sempre troppo poco in considerazione, spesso per paura di non poter competere con i giganteschi contenitori generalisti. Se pensate che Wikipedia sia insuperabile in SERP dopo questo intervento uscirete dalla sala con la voglia e i mezzi per provare a battere l’enciclopedia più grande al mondo al suo stesso gioco, ovviamente impiegando il nostro amato CMS WordPress.

    Presentation Slides »

  • Barbara Damiano: Da 0 a 100 mila page view/mese in sei mesi con WP

    Barbara Damiano: Da 0 a 100 mila page view/mese in sei mesi con WP

    WordCamp Torino 2017Speaker: Barbara Damiano

    April 13, 2017 — Professione Blogger.

    La mia ricetta per far crescere un blog verticale con WP: i plugin necessari, le caratteristiche dell’hosting, l’analisi del mercato, la redazione di un piano editoriale da urlo con SEO naturale.
    Obiettivo: raggiungere la soglia di 100mila pv/mese per iniziare a monetizzare il blog.

    Presentation Slides »