April 23, 2016 — I will focus on how local search engine optimization (SEO) differs from traditional SEO, and why it is so important to local businesses. I’ll outline the key components of local SEO and explain how you can use your WordPress site to strengthen each of them.
Attendees will learn:
How local SEO differs from traditional website SEO
The major components of local SEO
Ways to optimize their WordPress site for local SEO
April 21, 2016 — WordPress ist eine gute Basis um unsere Seiten für Suchmaschinen auffindbar zu machen. Die verschiedenen Bereiche des technischen SEO und die dazu passenden Einstellungen, (kostenfreien) Plugins und/oder Codezeilen werden uns in diesem Vortrag vorgestellt. Zum Abschluss erhalten wir zwei Strategien, wie wir unsere bisherigen Inhalte verbessern und neue Leser gewinnen.
April 14, 2016 — Yoast SEO is one of the leading WordPress SEO plugins in the WordPress world. It has so many features. Aside from that, you’re trying to juggle your own SEO knowledge into the mix.
With so many options on Yoast SEO, there’s a lot to get confused about.
I’m going to go over some basic SEO tips, specifically best practices for using Yoast SEO.
Hopefully using the plugin will be a lot easier after this session. Still not sure how to use certain parts of Yoast SEO? This session should help you.
April 8, 2016 — We’ll have a panel of local SEO Experts Tom Nguyen, Jenny Munn and Mickey Mellen, answering your questions and discussing the latest changes and techniques to help get your site to the top of Google.
April 7, 2016 — Il rapporto tra SEO tecnica e SEO strategica per i siti realizzati con WordPress.
Grazie a WordPress e al mitico plugin WordPress SEO by Yoast è facile prendersi cura di molti aspetti e problemi tecnici. Risolti questi ultimi, ci si può concentrare sulla strategia e quindi sull’analisi dell’attività che sta dietro al sito, sullo studio di topic e keyword e sull’organizzazione dei contenuti.
February 17, 2016 — If you build a website, will they come? Or should you probably optimize it for search engines to start getting traffic? WordPress comes with a ton of great built-ins for handling the basics to search indexing, but we’ll go through some additional tips and tricks to make sure you’re doing it just right.
February 17, 2016 — It’s not enough to just create great content on WordPress. You want people to find your posts in search engines. But how exactly do you control the metadata that Google consumes before sending readers your way? You need to use WP SEO by Yoast. Widely seen as the top plugin for optimizing WordPress web sites, WP SEO by Yoast goes deep and broad with features that include a page edit tool. Mari Kane will show you how to used that page tool, as well as other features of Yoast that help optimize your site for search engines.
January 14, 2016 — The reason you run WordPress is to publish content that people will visit. How do visitors find you? What do they like best about your website? Google Analytics is the best free reporting software you can get. This talk will introduce you to setting it up in WordPress, applying essential filters, and creating the best reports to measure and improve your website traffic.
Set up Google Analytics in WordPress
Understand SEO basics
Understand how to read reports in Google Analytics
Know the meaning of metrics, dimensions, and filters
Create custom reports
Create custom segments
Identify important metrics for website SEO and diagnostics
December 20, 2015 — This is an update of a presentation I gave at WordCamp NYC in 2012. It provides an overview of what SEO is (and what it is not), best practices for business website owners and bloggers who want to do their own SEO, and advice for how to select an SEO vendor for those who don’t. Covers on-site, organic SEO using the All in One SEO plugin
December 14, 2015 — Are you doing all you can before your website becomes accessible to billions of people? This talk is an overview of major elements to take into account before launching a successful WordPress website. Topics discussed include functionality, responsiveness, search engine optimization, speed, security, and backups.