August 18, 2016 — The days of ten blue links are gone. When people search by voice they may never see a screen of results. Google’s answer boxes may allow people to find what they are searching for without going to another website. What is driving all this and how do you optimize for it? How can websites, blogs or local businesses take advantage of these changes? This presentation is most appropriate for someone with at least a basic knowledge of SEO.
Why search is fragmenting
The different ways people get search results these days
How to optimize for the new SEO
August 17, 2016 — As a website designer, you can drive yourself crazy with the on-again, off-again roller coaster of building websites. The opportunity for you to engage clients beyond the website build exists and can lead to long-term stability.
Here is some of what participants will learn:
How SEO can to turn a one-time website build into a long term opportunity with their clients
The critical point when you must introduce SEO in order to create happier clients and more referrals
SEO secrets you can use right away to wow your clients and keep them coming back for more
How to turn SEO into profits – whether you do it yourself or outsource it to an expert
August 14, 2016 — Search Engine Optimization (SEO) has evolved through the years. Whether updated webmaster guidelines from Google itself, or the introduction of Google RankBrain, Accelerated Mobile Pages (AMP), Rich Answers, and Real-Time Penguin Updates, Google continues to change and offer new challenges. This ain’t your grandma’s SEO!
Understand the factors that drive organic rankings and learn the most effective strategies for SEO success today and into the future. Uncover what it takes to secure more organic traffic to your website through superior technical implementation, off-the-beaten-path keyword & topic research, crazy creative content strategies, and the integration of SEO with branding, neuromarketing, social marketing, and PR.
June 29, 2016 — SEO has gone from a technical trade to being more marketing focussed. Joost & Marieke will talk about how to gain great rankings & satisfied visitors by writing good content. Focussing on SEO copywriting has a major pitfall. We give examples and tips on how to write a post that is both readable as well as SEO-friendly.
June 24, 2016 — O conteúdo das suas postagens pode alavancar páginas principais com conversões importantes. Essa apresentação com algumas dicas valiosas de como criar uma estratégia de conteúdo com foco nas suas palavras-chave mais importantes.
May 31, 2016 — WordPress SEO by Yoast is – quite rightly – the best plugin to use for managing your site on site optimisation. However there are plenty of other SEO plugins and tools out there that manage different aspects of your site, from fixing dead links to finding out where people link to you. This talk – updated for 2016 – looks at some new plugins and some interesting developments in the world of SEO
May 17, 2016 — Nello speech vengono analizzati i principali problemi relativi alla SEO on-site presenti nei siti in WordPress. In particolare si parla di: gestione dei meta title e description, duplicazione dei contenuti, gestione dei tag e delle categorie, utilizzo degli status code http, gestione dell’architettura informativa del sito e del linking interno.
Per ognuna delle tematiche trattate vengono fornite le best practices e i plugins che permettono di risolvere in maniera definitiva i problemi di ottimizzazione e di ottenere un’indicizzazione ottimale.
April 23, 2016 — I will focus on how local search engine optimization (SEO) differs from traditional SEO, and why it is so important to local businesses. I’ll outline the key components of local SEO and explain how you can use your WordPress site to strengthen each of them.
Attendees will learn:
How local SEO differs from traditional website SEO
The major components of local SEO
Ways to optimize their WordPress site for local SEO
April 21, 2016 — WordPress ist eine gute Basis um unsere Seiten für Suchmaschinen auffindbar zu machen. Die verschiedenen Bereiche des technischen SEO und die dazu passenden Einstellungen, (kostenfreien) Plugins und/oder Codezeilen werden uns in diesem Vortrag vorgestellt. Zum Abschluss erhalten wir zwei Strategien, wie wir unsere bisherigen Inhalte verbessern und neue Leser gewinnen.