‘SEO’ Videos

  • Luca Sartoni: Growth Tips for Any WordPress Site

    Luca Sartoni: Growth Tips for Any WordPress Site

    WordCamp Montreal 2014Speaker: Luca Sartoni

    May 29, 2015 — Growth talks are usually addressing large businesses or startups but I’d like to take a different angle and give a few valuable tips to anyone who wants to run a project using WordPress in some way or another. It can be a personal blog, a small business or a larger project. How do define your very own relevant metrics, how to make sure you are focusing your effort in the right direction, how to take important decisions and how to monitor your results. All of this, specifically tied to WordPress sites and blogs.

  • Shannon Smith: Getting Started with .htaccess for WordPress

    Shannon Smith: Getting Started with .htaccess for WordPress

    WordCamp Montreal 2014Speaker: Shannon Smith

    May 26, 2015 — An introduction on how to configure your .htaccess file to do more than what WordPress provides by default. The talk will cover basics like setting up a preferred URL, and redirecting old page URLs for better SEO. How to optimize your site’s files using gzip will also be covered, as well as preventing image hot linking, and more. A sample .htaccess file will be provided to all attendees. A useful introduction to a very important file for any shared hosting environment.

    Presentation Slides »

  • Melodye Hunter: Websites with Style and Strategy

    Melodye Hunter: Websites with Style and Strategy

    WordCamp Atlanta 2015Speaker: Melodye Hunter

    May 2, 2015 — Let’s talk “Website Strategy.” If you’re creating content to attract business, position yourself as an expert and grow an online business, you have to blog differently. You have to blog with a strategy. You also need a great website that infuses your style and personality with attractive visual elements. Your site should flow so that visitors can purchase your products or services easily. It doesn’t have to be complicated. Your website can be simple, stylish and strategic. I’ll show how to use WordPress to do just that. Gone are the days where all you need is a cute lil blog and the customers come rolling in. Today there is so much noise online, your competition is fighting for the attention of your potential customers. You need to stand out…and fast! The best way to do that is with a strong website strategy.

    Presentation Slides »

  • Jenny Munn: SEO for 2015 - What’s In, What’s Out and How to Be In It to Win It (For Good)

    Jenny Munn: SEO for 2015 – What’s In, What’s Out and How to Be In It to Win It (For Good)

    WordCamp Atlanta 2015Speaker: Jenny Munn

    April 17, 2015 — Sure you can piecemeal SEO tactics together, but do you really know what it takes to win the SEO game in 2015 and beyond? In this workshop we’ll discuss the latest and greatest with organic search engine optimization, as well as how to roll up your sleeves and understand the strategy that goes beyond just “have a fast website,” “be mobile responsive” and “work your keywords into the copy.”

    Presentation Slides »

  • Yusuf Chowdhury: Web Traffic - Because We Know That Getting Found Means A Big Difference

    Yusuf Chowdhury: Web Traffic – Because We Know That Getting Found Means A Big Difference

    WordCamp San Antonio 2015Speaker: Yusuf Chowdhury

    April 17, 2015 — Building a successful website is a very challenging task. One must have the knowledge and skills to build up the right balance in every aspect of it. In the end, a business product, service, and content will always be the most important part on the platform; however, all of these would come to waste (money, effort), if not given with the right web traffic. Digital marketing can be overwhelming in the sense that the Internet is constantly changing from search engines algorithm updates, social media platforms updates, online advertising to mobile apps and its usage. However, if your 2015 plans involve boosting ranks, generating leads, online sales, and building awareness, then maybe it is time that we need to focus on big things and we explore more creative solutions. And I will get you there by discussing about: ‘targeted’ traffic and methods of getting it, social media, off site SEO, link building and many more things that will help convert traffic to ranks and sales.

    Presentation Slides »

  • Michelle Lowery: The Mechanics of Content Creation in WordPress

    Michelle Lowery: The Mechanics of Content Creation in WordPress

    WordCamp San Antonio 2015Speaker: Michelle Lowery

    April 17, 2015 — Creating content in WordPress isn’t just about putting words on the page. Optimizing that content, and making full use of the options in WordPress, will help your content convert, rank better, and be found by more people.
    Just a few of the topics covered include:
    Writing compelling and optimized headlines
    The visual vs. the text editor, and the pros and cons of both
    Categorization—should your categories be included in your URLs?
    Tags—are they necessary, or are they creating duplicate content?

    Presentation Slides »

  • Cullie Burris: Get Yoast or You’re Toast

    Cullie Burris: Get Yoast or You’re Toast

    WordCamp Atlanta 2015Speaker: Cullie Burris

    April 15, 2015 — There are a lot of very valuable plugins in the repository, however there is one that is imperative to have: the Yoast SEO plugin. I will do a walk through of the plugin to show best practices and explain how and why it is so imperative to have this plugin.

  • Rich Robinkoff: Express Yourself - Developing Your WordPress Voice

    Rich Robinkoff: Express Yourself – Developing Your WordPress Voice

    WordCamp Orlando 2014Speaker: Rich Robinkoff

    March 23, 2015 — Whether you want to be identified as a WordPress Developer, Humor Blogger, or Super Hero, Rich will help you identify and operate as one voice and personality across all social media. He will start with a focus on WordPress components (favicons, taglines, themes, etc.) to help define your personal WordPress voice, and then address how to express that voice consistently across the social media gamut (Facebook, Pinterest, Instagram and Twitter).

    Presentation Slides »

  • Thomas Griffin: My Tools for Success in WordPress

    Thomas Griffin: My Tools for Success in WordPress

    WordCamp Orlando 2014Speaker: Thomas Griffin

    March 23, 2015 — This presentation covers everything from design software to code management systems to email marketing platforms to customer retention programs. By taking advantage of these tools, we’ll learn how they make your life easier, your work less stressful, your workflows more streamlined and your pockets much, much bigger!

    Presentation Slides »

  • Santosh Raut: Simple WordPress SEO

    Santosh Raut: Simple WordPress SEO

    WordCamp Nepal 2014Speaker: Santosh Raut

    March 20, 2015 — Santosh shows pointers on how SEO can be used in WordPress to make your rankings high in search engines. He shares various tricks and tips, plugins that anyone can use to better the content and increase traffic as well.

    Presentation Slides »

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