This talk goes over the method I’ve created for designing websites from the content outward. I’ll cover aspects of designing in code, type choices, line height and typographic scale, creating a proper base style sheet for your child theme, usability best practices, semantic structure, and more. Since the web is fundamentally a text-based, utilitarian medium, making good type choices is the most important aspect of web design. In this presentation, I’ll walk you through the things I’ve learned in my 15 years designing for the web.

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