May 26, 2014 — One of the most common debates in the website world is should I charge by the hour or by the project. What if I told you that you could work less and make more money rather than getting more efficient and making less. This presentation shows you what I did on every project I would scope as well the four reasons on why not to bill by the hour.

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May 25, 2014 — Having problems with WordPress? Are you having trouble finding answers? Do you need to reach out and ask for help?
This presentation covers how to make good support requests, what things to avoid when reaching out for help, and the resources the WordPress community has for everyone’s use that may answer your question for you.

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May 25, 2014 — The session talks about:
Best practices for development
Tips for efficient and fast development
Plugin code for download and then go through code and explain different parts.
My personal setting and preferences.
Motivation for sharing knowledge (plugins, code etc)

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May 25, 2014 — There should be no doubt in anyone’s mind that print media is facing a decline in terms of advertising revenue, subscription circulation, and more. Arguably, magazines and newspapers are fighting for survival, trying to figure out how to stay viable in an increasingly tough competitive landscape. We will offer up our vision for how print newspapers and magazines can look to the future with optimism, and it’s a future based on WordPress.

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May 24, 2014 — The Customizer has been around since WordPress 3.4, yet it is one of the most unknown and under appreciated features around. This session starts out with learning what the Customizer is, from where users can access it, and why it is so awesome. It then proceeds to theme mods, the Customizer API, how to integrate it in your themes and plugins, and dive into how you can extend existing functionality. Finally it covers some tutorials and example implementations, what default themes do with it, and how _s encourages its use.

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May 24, 2014 — Social media continues to grow in usage, as well as confusion. Today it influences search engine optimization more than ever, and there are more ways to integrate it with WordPress than ever before. What social channels do (or don’t) apply to your site and business? And which plugins should you use? Come out of this session with confidence in your approaches to social media and ties to WordPress. We’ll unravel the big ball of twine.

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May 24, 2014 — “Oh that’s easy — just use PayPal.” Well, PayPal isn’t the only kid on the block any more (or even the easiest) and you just may be losing money. Using my experience from the past two years working with and building solutions for modern payment processors, I’ll help you navigate the modern payment systems to choose what makes sense for your business.

May 23, 2014 — A polished online presence is critical for professional services businesses. Learn why WordPress is an ideal tool to build your brand, establish credibility and win more clients. This presentation covers the must-have’s for your site as well as tips and tricks to make an impression on prospective clients, setting your business apart.

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May 23, 2014 — This presentation talks about different tools and techniques that a developer can use for debugging.

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May 23, 2014 — One of the more frustrating aspects of WordPress if being able to design your URLs to work exactly as you want them to. WordPress has a “rewrite” system that is powerful but is hard to learn and even when learned there are many URL formats WordPress will simply refuse to allow you to implement.
The talk shows a technique to allow you to design your site’s URLs to work exactly like you want them to work. And it does it using just one hook in WordPress and with a few edge case exceptions you can easily manage, WordPress behaves exactly as if WordPress rewrote the URL for you.

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