We all like to see stats on how our site is doing – but without context, the numbers don’t tell us very much. What we really care about are milestones – the story about what’s happening on the site and why. You want to know when a new blog post you’ve written gets promoted on social media and causes a traffic surge on your site. You want to know when a product in WooCommerce suddenly stops selling – and more importantly why it stopped selling.
In this talk we explore the types of meaningful data and context you want to harvest from your site, and discuss techniques for setting up intelligent alerts to give you not just data about what’s happening – but context to tell you why it’s happening, and why it matters.