In this talk I discuss the emergence and popularity of WordPress + eCommerce and how it has quickly become the most popular way to sell online. From a general perspective I will discuss the drivers of this growth and how the community and stakeholders have taken WordPress eCommerce to the next level. From my role at WooCommerce I will discuss some of the lessons we’ve learned in looking at growth data and share some of the issues and perceptions which need to change to promote future adoption of WordPress + eCommerce at the enterprise level.