David Mackey: Digital Marketing with WordPress

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January 11, 2016

Most small organizations have a challenge with how to leverage their basic WordPress site into a full marketing platform. My presentation takes the audience from a discussion about the marketing problems they face, to a digital marketing platform design pattern that they can use, and then ultimately through a discussion about which WordPress plugins they can use for the different components.

Learning Outcomes:

– Understand how to transform a WordPress site into a conversion funnel used to collect leads and make e-commerce transactions.
– Understand how a WordPress site can be used for Content Marketing and SEO.
– Understand the value of Social Media and how to connect it with WordPress.
–Understand the importance of collecting email addresses for use in marketing campaigns.
– Understand how digital advertising can be used to bring more traffic to a WordPress site.
– Understand the importance of using traffic analytic tools like Google Analytics to track site traffic and conversion goals.
– Understand which WordPress plugins can be used to build a Digital Marketing Platform for your business or non-profit organization.

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WordCamp Toronto 2015 37


David Mackey 1


Marketing 198


English 9826

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