Online video is getting more and more important. If you want to get awareness outside in the www you need to use videos for your messages besides of text and images. Why? There are a lot of reasons. One of them is that Youtube is second largest search engine in the world. If you go for SEO on your website: don’t forget it is only 50% of the whole traffic. If there is no video – you miss every second search. I am not talking about videos from other sources you simply embedd. I am talking about videos you created individually for you post. My speech tells you in short term what is important when it comes to creating videos and how you should proceed. Easy and simple rules let you create good videos even with your smartphone.