Maciej Swoboda: Working with an enterprise client – a case study of creating a WooCommerce plugin for 4 markets

Continue the discussion

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


September 8, 2016

In the next 10 years one of the main challenges for WordPress Agencies will be to learn how to work with enterprise clients (Sara Rosso, WordCamp Warsaw 2014). We have a chance to work for one – a rising star in global e-commerce market InPost – and would like to share our story of how to manage a project and client of this size.
InPost – a rising star of the e-commerce industry

I would like to begin by telling a few words about the client and his business. InPost is a Polish Post contender and a very innovative company that let’s e-shops to send products via parcel lockers. InPost is expanding very rapidly around the world and is winning more and more clients. [You might not be familiar with the service yet, so I am giving you the link:

How to start to start working with an enterprise client and analyze his needs

I would like to show how it is to begin the work even before the actual work – I would like to begin with explaining how to win the client and prepare a great offer for the client. Then I would like to proceed with showing how to talk to the client and analyze his needs based on the brief we got.

The need

Then I will show the actual need of the client (developing a WooCommerce shipping plugin), our approach to the need and how to start working on a project intended for 4 different markets on 3 continents and with a slightly different feature sets.

Organizing the team, development environment and tests

I will show how we built and managed a team for the project, how we setup the development environment and completed the tests with 4 different client teams – a different team for each country.

Releasing and distributing the plugin

I will talk about marketing the plugin, show the ups and downs of distributing the plugin in the plugins directory. And of course how the client and our marketing team handled the marketing.


Here I will talk about the consequences for our client, the statistics of the plugin and how it affected the lives of shop owners that decided to use the plugin and started sending products with InPost.

Rate this:


WordCamp Frankfurt 2016 32


Maciej Swoboda 6


Enterprise 19
Plugin Development 98
Plugins 307
WooCommerce 106


English 6219

MP4: Low, Med, High
OGG: Low
Subtitle this video →
%d bloggers like this: