India has the second largest population in the world. More than a million people are directly working in IT sector.

Yet, WordPress agency or in general any software agency in India, or even in South Asia is often mistaken as that agency which does low quality work for ridiculously low rates!

When we started in 2009, it was very clear that we are not going to be part of this “race to the bottom” culture. We wanted to work on projects that were exciting and challenging. A kind of work that makes you proud at the end of the day!

I would like to talk about how we used innovative methods to hire passionate people, what challenges we faced in motivating our employees to be core contributors, nurturing a culture of giving back to open source and how it all helped us stand out.

The result – I am glad to say that I have the privilege to lead and work in one of the most talked about WordPress agencies in India today, for right reasons!

Presentation Slides »