There are 2 problems almost ALL freelancers face, regardless of their occupation, and those are:

1) what happens before they to the thing they are really good at
2) what happens after they do the thing they are really good at

Let’s take a freelance WordPress developer or designer as an example. He or she is really good at creating beautiful and powerful websites for clients.

But after the job is done, some struggle with invoicing, getting the money, filing the taxes and doing the accounting in general. The solution to this problem is relatively easy: hire someone. Hire a trustworthy freelancer who can do this for you in 1 – 2 hours a week tops. You will earn their cost back many times over.

Often WP professionals also have difficulty filling a pipeline with new projects, lining them up nicely for when they are finished working on the current project. That is why often freelance WP developers and designers end up working at an agency that has other people on the team to cover those areas before and after they do what they are good at.

Instead of presenting a lot of hyped up internet marketing tactics, Chris would like to help the WordPress community with some basic but powerful, underlying marketing principles. These are easy to understand and easy to implement after the event. And will have an immediate and profound impact on revenue and profits.

Presentation Slides »