January 20, 2019 — Your pipeline is full? CONGRATULATIONS!!
A full pipeline of clients and project is not all you need to make your agency grow. New business doesn’t mean a thing without the right systems to support it. This talk discusses some of the systems that can be put into place to support new business, control costs and improve revenues.
Because revenue doesn’t mean sh*t if you’re not profitable.
August 31, 2018 — With the decline of digital display advertising and the rising importance of consumer revenue to publishers, the dreaded paywall message is an increasingly common sight for users, as ever more publishers join the bandwagon and begin tightening their meters.
But what happens when everybody has a paywall? What are the implications for the open web, and for democracy? And how might the WordPress community help content creators get paid without needing to wall off their stuff from the world?
October 15, 2017 — Kun je als WordPress specialist beginnen met een WordPress plugin en daar binnen een jaar een fijne extra inkomstenbron aan overhouden? Jazeker, en tijdens deze presentie laat ik je ALLE ins en outs zien. We bespreken zowel het ontwikkelen van een compleet nieuwe plugin alsook het overnemen van een plugin op de WordPress repository (die niet meer ontwikkeld wordt door de vorige eigenaar).
Van idee en vooronderzoek tot realisatie. We kijken naar het toevoegen van de plugin aan de WordPress Plugin repository en wat daar de eisen
voor zijn. Marketing komt aan bod, uitbesteden van ontwikkeling, testen van nieuwe ideeen en meer. En dit op basis van mijn eigen ervaring, die echt geresulteerd heeft in een leuk extra zakcentje.
October 14, 2017 — If you sell a website as the end product, you will always be treated as a commodity where price is the most important element when picking a service provider.
In this talk, I want to share the 5 things every WordPress agency or freelancer should add into their service offering to start selling value to their clients and therefore generate recurring revenue.
I’ve started as a WordPress shop selling 1k € website and have now build a service offering that help me generate around 10k € in recurring revenue every single month.
In this talk I want to share what I’ve learned the hard way and give the audience very actionable ways to start generating more recurring revenue.
April 3, 2017 — Ever wanted to have your own online store? WordPress and WooCommerce make running an e-commerce store easy. Panel members will discuss best practices for WooCommerce along with tips for how to attract customers through Search Engine Optimization.
We will also discuss the various options store owners can add to their stores such as online booking, downloadable products, products with customization, shipping calculators, and more.
March 31, 2017 — Are you charging enough for your services? Chances are you’re not. The goal is not to get as much money as you can get but to be paid for the value you are bringing to the table.
When I first started out with web and graphic design I was charging pennies because I felt I was not good enough. For my first website I charged $500 and the second website I charged $0 and was later paid $1,000. After comparing my work to others on the internet I soon found others were charging $5,000 to $10,000 for a website and were not giving as much value as I was.
In this session I share my pricing journey as well as tips on how freelancers can double what they are earning by creating a process and upgrading their professionalism to earn higher value clients.
November 12, 2016 — There are 2 problems almost ALL freelancers face, regardless of their occupation, and those are:
1) what happens before they to the thing they are really good at
2) what happens after they do the thing they are really good at
Let’s take a freelance WordPress developer or designer as an example. He or she is really good at creating beautiful and powerful websites for clients.
But after the job is done, some struggle with invoicing, getting the money, filing the taxes and doing the accounting in general. The solution to this problem is relatively easy: hire someone. Hire a trustworthy freelancer who can do this for you in 1 – 2 hours a week tops. You will earn their cost back many times over.
Often WP professionals also have difficulty filling a pipeline with new projects, lining them up nicely for when they are finished working on the current project. That is why often freelance WP developers and designers end up working at an agency that has other people on the team to cover those areas before and after they do what they are good at.
Instead of presenting a lot of hyped up internet marketing tactics, Chris would like to help the WordPress community with some basic but powerful, underlying marketing principles. These are easy to understand and easy to implement after the event. And will have an immediate and profound impact on revenue and profits.
October 20, 2015 — Voor veel plugin developers, zeker degenen die niet in teamverband werken, voelt user support vaak als een klusje. Iets wat gedaan moet worden, in plaats van een belangrijk onderdeel van het laten groeien van de user base (en uiteindelijk: het verhogen van sales). Ines verteld over wat er gedaan kan worden om je support proces te verbeteren en te vereenvoudigen, zodat je minder waardevolle tijd verliest.
July 18, 2015 — When successful bloggers are asked “what’s one thing you’d change if you could go back to the beginning?” the answer is very often “I should’ve built a list sooner!” This presentation will demonstrate why building an email list is one of the most powerful ways to grow your WordPress blog. It will cover the best plugins and services to use; tips on where and how to configure them on your blog; strategies for increasing conversions; and how to use your new list to drive visits, sales and conversations.