Kevin Gold: Content Marketing For Lead Generation

Continue the discussion

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Published

January 8, 2017

Content marketing is certainly an industry buzzword as it continues to top the budgets of practically all marketers. But is it effective and is it being approached in the most strategic of ways?

This presentation will walk-through how to plan and execute an effective content marketing strategy to generate qualified sales leads. We’ll discuss and review various WordPress plugins to consider and layout (high level) a funnel system to gain engagement that leads into form completions.

In 30 minutes, attendees will gain insights into what content to develop, how to align it with the buying process, what infrastructure us required, and how to build am automated system to put the funnel on auto-pilot.

Presentation Slides »

Rate this:

Event

WordCamp Cincinnati 2016 31

Speakers

Kevin Gold 1

Tags

Content Marketing 35

Language

English 4625

Download
MP4: Low, Med, High
OGG: Low
Subtitles
Subtitle this video →
Producer
%d bloggers like this: