As a freelance designer, we turn down business constantly. Most small business owners undervalue the work we do and have limited budgets. Every week, I found myself turning down those dreaded “I have $300. Can you build me a website?” kind of leads.

Then, I realized I didn’t have to. With the right strategy and confidence in your work, you can make a living on $300 jobs. But more importantly, you can convert that customer you would’ve turned down into the customer you wanted, to begin with (and still do the fun custom work we really love to do).

We’ll discuss strategies, contracts, residual income generation, and long-term customer-focused approaches to freelance web work. We’ll also chat about keeping yourself happy in the midst of working for yourself and why those leads you’ve been turning down can be a huge asset.