The most effective content marketers use a strategic approach to ensure that the time, energy and money they invest in developing content has a measurable return on investment (ROI).

Furthermore, for content to be effective, we often find that we need to distribute it in multiple ways: the web, social media channels, and email, just to name a few.

In this session, we’ll talk about how to translate your content marketing strategy into real results for your business, including:

* How to continuously improve your content based upon insights from your analytics & other sources
* How to ensure your content gets the visibility it needs (major starting hint: use WordPress!!)
* How to promote and “atomize” your content to get the maximum return on investment!

Presentation Slides »