Lisa Linn Allen: Content Dark Launch

One response on “Lisa Linn Allen: Content Dark Launch

  1. spacegrrl23

Continue the discussion

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Published

June 4, 2017

We’ve given the content owners of our big, complicated, custom WordPress intranet a great way to safely stage their pages on a private site, then move changes over to the live site without having to copy the entire database.

But when they need to launch a new section of the site, things get very complicated – and deploying a lot of new content to the live site on launch day is a stressful and time-consuming process. Content owners quickly get in over their heads when they try to manage a launch, so developers spend precious hours planning and executing content launches.

Dark launch to the rescue! Borrowing ideas from software companies that use feature flagging of new software to test the waters, roll out gradually, or roll back quickly – we’re gradually moving new content areas over to the live site well before launch day, as the new content is developed.

The cool thing is, no one knows the new content is there until we decide to make it available – not even the search engine – unless we tell them exactly how to find it.

Content dark launch is saving our sanity and giving hours back to our developers, and I’ll explain just how it all works.

Rate this:

Event

WordCamp Raleigh 2017 31

Speakers

Lisa Linn Allen 2

Tags

content 131

Language

English 5451

Download
MP4: Low, Med, High
OGG: Low
Subtitles
Subtitle this video →
%d bloggers like this: