It’s 2017, cell phones are old news. Everywhere you look, people are looking at their phone. And everywhere we go, we depend on our phones to give us just in time information. However, in the web publishing world, websites that allow you to discover content based on your location seem far and few between. We read food blogs for fun but rely on Yelp for restaurant recommendations. We browse news sites for information but rely on Twitter to know what’s happening in town. We visit museum websites to find the details, but we Google for interpretation. Websites everywhere are being developed without location aware content discovery features. As a result, they are giving up their audiences to goliaths. What can you do to include these features into a CMS based website? How do you add this into our website planning strategy? What are the technical and publishing workflow challenges inherent to location aware content discovery? This talk will tackle those questions by breaking down the fundamentals behind location aware content discovery. We will also look at a few real-world implementations to explore some common ‘gotchas’ that implementers should be aware of.