Boris Baldinger: How to Choose The Right Framework For Your Content Marketing Platform (Lightning Talk)

Continue the discussion

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Published

October 27, 2017

You are stuck with a big corporate CMS. Change Requests can take up to 3-6 month. The process is slow and painful. Sometimes you have to make a bold move and change something. We did that change. We started to evaluate a new Framework for a content marketing platform of a big company in Switzerland. We decided to go on without any approval of corporate communication.

The website is live. Everyone is happy. And now we are on the move to integrate 2 more platforms on our new System. Which is indeed WordPress.

How we managed to get there. How we did find the right framework. And how we were able to convince the management that WordPress was the perfect choice I will show you in my short talk.

Presentation Slides »

Rate this:

Event

WordCamp Bern 2017 17

Speakers

Boris Baldinger 1

Tags

Content Marketing 68

Language

English 9819

Download
MP4: Low, Med, High, Original
OGG: Low
Subtitles
Subtitle this video →
Producer
%d bloggers like this: