October 10, 2017 — So you can build a technically wonderful website, but does it appeal to your audience? Does it have finesse?

Who is it designed for: the owner, the designer/developer, or the customer/user? Are forms user-friendly?

This talk will show you the things that make a website more complete, user-friendly, and user-appealing. Topics will include favicons, custom 404 pages, form buttons, footers, colors, SSL certificates, and more.

Intended Audience Type: Beginner and Up (it’s marketing-oriented)
Intended Audience Experience: Any Level

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October 10, 2017 — For someone new to WordPress choosing the right plugin can be overwhelming and frustrating. In this session Reiko Beach will go over some simple tips to help make your selection process easier, highlighting popular plugins.

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October 10, 2017 — There’s a simple yet powerful API within WordPress to help developers cache all sorts of data, and in turn speed up load times. Transients are often misunderstood by developers and their powerful abilities can sometimes be misused.

In this session Ryan Kanner will uncover the inner workings of the Transient API, and learn how to properly leverage it’s abilities.

October 9, 2017 — This session will cover the process IOne Digital uses to bring to life interactive layouts created by design teams using stackable and reusable React components.

October 9, 2017 — For better or worse, advertising is the lifeblood of the modern media ecosystem. Yet ads increasingly: 1) undermine publisher values and audience trust (advertorial native ads); 2) interrupt, compromise, and abuse our audiences (interstitials, mal-advertising, autoplay videos). Yet an overhaul is financially impractical for publishers at scale. In this session, you’ll learn about two strategies for us to change tack. Plus, you’ll learn how to leverage new capabilities to implement these strategies with WordPress. First, you will learn how to increase the value of direct sold advertising with content sponsorship opportunities using taxonomies in WordPress and “native styles” ads in DoubleClick for Publishers. Second, you’ll learn how to leverage custom post types in WordPress to build a successful, scalable and manageable affiliate link program. It is our responsibility to build better solutions and improve the media ecosystem.

October 9, 2017 — This panel discussion will focus on how publishing teams can leverage their long-term technology goals to better inform their hiring practices, build stronger teams, and promote professional development practices that will allow them to support that product vision.

October 9, 2017 — At Penske Media Corporation (PMC) we have been through several iterations of trying to integrate print and digital workflows. This talk will be showcasing the challenges and solutions we have come across.

October 9, 2017 — Over the past year I’ve been quite successful at freelancing as a WordPress developer and I’ve developed some tips, tricks, and strategies that have proven to be extremely effective a earning a great living as a freelancer.

My talk is called “six figure freelancing” and it covers how I manage to earn at least $10,000 every month as a freelancer. I’d love to share my story with others and help them become more successful as well.

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October 9, 2017 — Our success as freelancers is built upon the lessons we’ve learned from our biggest mistakes. In this talk, Nathan draws on more than 20 years of freelancing experience to share important lessons he had to learn the hard way and common mistakes we all can avoid.

October 8, 2017 — WordPress now includes a full featured REST API with default routes for content and the ability for plugins to add additional routes. This provide new ways to read and write data on your WordPress sites that is perfect for use with JavaScript-driven interfaces, apps and more. But do you know what exactly what is available and how to use each route?

Every WordPress site is unique, so every site’s REST API will be different. In this talk you will learn how to use route discovery to learn the answers to each of these questions, for every site.

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