Speakers: Ben Ilfeld

  • Ben Ilfeld: Measure – Transform Analytics

    WordCamp Sacramento 2017Speaker: Ben Ilfeld

    December 22, 2018 — Learn how to transform Google Analytics data from vanity metrics to actionable insights. In this session, you’ll learn how to create a measurement plan to connect your goals to specific metrics. You’ll learn about useful tools to capture those metrics and how to build reports both in Google Analytics and Google Data Studio.

    If you want to improve your content strategy, boost your email capture, increase ad revenue or drive e-commerce, you must be able to measure.

  • Ben Ilfeld: Destructive Ad Tech And Practical Solutions

    WordCamp for Publishers 2017Speaker: Ben Ilfeld

    October 9, 2017 — For better or worse, advertising is the lifeblood of the modern media ecosystem. Yet ads increasingly: 1) undermine publisher values and audience trust (advertorial native ads); 2) interrupt, compromise, and abuse our audiences (interstitials, mal-advertising, autoplay videos). Yet an overhaul is financially impractical for publishers at scale. In this session, you’ll learn about two strategies for us to change tack. Plus, you’ll learn how to leverage new capabilities to implement these strategies with WordPress. First, you will learn how to increase the value of direct sold advertising with content sponsorship opportunities using taxonomies in WordPress and “native styles” ads in DoubleClick for Publishers. Second, you’ll learn how to leverage custom post types in WordPress to build a successful, scalable and manageable affiliate link program. It is our responsibility to build better solutions and improve the media ecosystem.

  • Ben Ilfeld: defineslot – Debugging The Website Money Maker

    WordCamp Sacramento 2016Speaker: Ben Ilfeld

    January 4, 2017 — For better or worse, advertising is the lifeblood of the modern media ecosystem. Yet more times than most of us wish to admit, ads fail to load on pages, revenue unexpectedly tumbles, or ad campaigns end up on the wrong pages.

    In other words, often times ads just FAIL.

    This session will give you a roadmap for navigating likely the most infuriating and costly debugging many of us face, laying out the basics: data collection, data analysis, useful free tools and a little psychology. For engineers, the entire ad ecosystem of literally thousands of interconnected technologies and millions of advertisers is the ultimate black box. For ad operations, code is completely unintelligible.

    Let’s avoid the finger pointing, fix those ads, and get back to changing the world!

    Presentation Slides »

  • Ben Ilfeld: Ad Revenue 101

    WordCamp Sacramento 2015Speaker: Ben Ilfeld

    January 5, 2016 — WordPress is easy! Ads are… not so much. Are you curious about some of the basics of the industry? Maybe you’d like to earn some revenue from your site? In this session we’ll look at options for monetizing your WordPress site.

    Presentation Slides »