October 25, 2017 — In this topic I would like to focus on the native WordPress features that are related to the access management and how they work. I will explain the full concept and idea behind users, roles and capabilities. A lot of material is exclusive and you will not be able to find it anywhere online. With this knowledge, the website owner can pick a better strategy on how to manage access to both frontend and backend.

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October 25, 2017 — Getting the right audience to your site is half the battle, but keeping them interested once you’ve gotten them there is the really tricky part. It doesn’t have to be, though! If you can identify your target audience, you can begin to figure out how to meet and exceed their expectations. Learn how you can ensure everything from your site’s navigation to its aesthetic, to your content, and of course, your follow-up — all work together to grab your visitors’ attention and keep them engaged!

October 25, 2017 — Topics to be covered will include:
– business growth and client acquisition (handling gatekeepers, the benefits of specialization, and how to leverage contracts (or not), and raising your prices).
– setting goals and expectations for new leads (dispelling marketing myths, and adding SEO to the mix)
– building a relationship with people who may- on paper at least- be much smarter than you (climb up on the pedestal with that MD!, communication tips, and adding a personal touch to the working relationship)
– client retention techniques (build a stream of recurring revenue, expanded all-inclusive services, staying small intentionally and avoiding rapid growth, proactivity that can bring in extra cash, and the power of “thank you”s)

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October 25, 2017 — Panel discussion on SEO

October 25, 2017 — Intermediate Users would be the intended audience. This session I will be talking about how to utilize your content, re-purpose it to become known as an expert in your field – no matter what you want to do or where you are in your career. The process is the same. I say, Intermediate users, because they have content to use – however, any audience will get something out of it. I will discuss how to move from their WP Website to utilizing plugins and social media to create and repurpose the content.

October 25, 2017 — Your website has a powerful story about your business. This seminar will tell you how to get that story from your Google Analytics by avoiding seven common mistakes probably holding you back.

We’ll start with installing Google Analytics and why WordPress plugins simply your life. Then we’ll move into common errors and how to stop making them.

After the seminar you will be able to hear your website’s compelling story about your business and customers. You will be making strategic decisions about things that matter your business.

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October 25, 2017 — Are you serious about SEO? Do you want to attract more clicks by making your pages stand out in search results?

It began with an open community effort led by Google to promote standard structured data in a variety of online applications. Designed to give users a sense for what’s on the page and why it’s relevant to their query, this text-based organization of data is included in a page or app and served from the web.

Websites see more and better search generated traffic by adding to their pages Schema.org structured data for their products, events, organization, people, contact information and other things. By implementing Schema.org markup, you can promote the content in your site and see more attractive and useful snippets in SERPs. Google hasn’t made structured data a ranking factor yet but you can see for yourself that structured data improves your click through rate.

Schema.org markup is a must for everyone serious about their website’s search engine optimization.

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October 24, 2017 — People in the WordPress open source project spends a lot of time and energy supporting live events, like meetups and WordCamps. In this talk we’ll talk about the science of human connection, and how live events support the WordPress project by creating a participatory and welcoming community, by talking!

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October 24, 2017 — This talk would be perfect for any of the groups.
I’ve been a WordPress Developer since 2010 and have spoken at two WordCamps and organized WordCamp CT in 2014. I’ve also run 2 different WP meetups and offer online and in-person WordPress training. I learned a lot from the WordPress community and am always trying to pay it forward.

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October 24, 2017 — The gig economy is a real thing, and I can attest to it — my side hustle is generating as much income as my full time job these days. Here’s the part no one tells you: With a little dedication and skill a good designer (print or digital) can jump into the world of freelance work. The talk will provide ways to establish yourself as an expert in the field and even build WordPress sites for clients. The trick to it all? Having a solid work ethic, innate curiosity to keep learning new things and a great internet connection!

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