November 13, 2017
Agile development principles tend to be associated with ongoing, iterative projects that evolve over time. But to a client looking for a team to ‘just build a website’, this approach can sound uncertain and expensive. An agency often needs to balance practical business development strategies with more progressive approaches to project and team management. We’ll explore how an agency can adopt agile principles even when a fully iterative process isn’t an option, benefits of these approaches, and how to shepherd client relationships toward a more adaptive mindset.