Lisa Petrovich Smith: Does Your Website “spark joy”?

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November 15, 2017

As one of your primary marketing tools, your website represents you and your brand to prospective clients and well, the universe. Does it make a great first impression? Is it useful and easy to navigate? Does it reflect your brand value?

With a nod to Marie Kondo, this fun and creative talk will provide strategies to tidy up, declutter, and freshen up your website. WordPress website designer and strategic communications expert Lisa Petrovich Smith will give you simple, strategic, and sustainable actions to create a powerful website that is both beautiful and useful and that works for your brand.

Lisa will share how-to tips that help the audience:
1. Apply key design principles to make a powerful first impression
2. Clarify your website’s messaging
3. Identify immediate practical steps to improve your website’s usefulness.

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WordCamp D.C. 2017 32


Lisa Petrovich Smith 2


website 107
website’s message 1


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