Content is EVERYBODY’s problem: it’s a problem for the content creator, and a problem for the developer. Without content, there is no website. Without the website there is no client. Yet.. how is it always left for last? In this talk I will teach you the core practices of the field known as Content Strategy: planning, development, and management of content. Truly thinking “Content First” from the beginning will completely transform your workflow and give everyone a grasp on creating, managing and structuring content, in time and on budget.

This talk is equally valuable for content creators, agencies and freelancers alike. Everyone wants to avoid the horror situation of scrambling to get content together two days before going live. It’s a nightmare for the author and a nightmare for the developer to implement. Learn how to integrate Content Strategy into your entire web process, resulting in quality content — organized and delivered on-time.