Data is power. They say if you torture data long enough, sooner or later it will confess. During this presentation you’ll learn the best “torture techniques” for:
– getting to know which content and channels bring you valuable traffic;
– finding the best ways to engage your audience;
– marrying qualitative and quantitative data to uncover customer feedback.
The best news: you can get deep level analytics with free tools for the first couple of years of your business. I’ll share the best tools and some handy resources to get data right.

Presentation Slides »